Sales Director

• Join a market leader within Events / Conferences
• Leadership Role

The Job

You will be responsible for:

Key Responsibilities:

• Sales Strategy & Business Development:
• Develop and execute sales strategies to achieve revenue goals.
• Identify and pursue new business opportunities across corporate, entertainment, and live event sectors.
• Build and maintain strong relationships with corporate clients, event organisers, and industry partners.
• Pitch event production solutions, including staging, AV, lighting, and technical services.

Client Relationship Management:

• Serve as the primary point of contact for high-profile clients and event planners.
• Understand client needs and provide customized production solutions.
• Negotiate contracts, pricing, and service agreements to drive revenue growth.
• Ensure a seamless client experience from proposal to event execution.
• Lead, mentor, and support the sales team to achieve performance objectives.
• Work closely with marketing, production, and operations teams to ensure seamless event execution.
• Conduct sales training, performance reviews, and professional development initiatives.

Market Analysis & Reporting:

• Analyze market trends and competitor activities to maintain a competitive edge.
• Generate regular sales reports, forecasts, and insights for senior management.
• Monitor key performance indicators (KPIs) and adjust strategies accordingly.

Event Execution & Support:

• Assist in planning and overseeing major events to ensure client satisfaction.
• Attend industry events and networking opportunities to expand the company's presence.
• Facilitate smooth handover processes from sales to event management teams.

The Profile:

• Bachelor’s degree in Business, Sales Marketing, Hospitality, or a related field.
• Minimum of 8 years of sales experience, preferably in the events, exhibition, or entertainment industry.
• Proven track record of meeting and exceeding sales targets.
• Strong negotiation, communication, and relationship-building skills.
• Leadership experience with a focus on team development and performance management.
• In-depth knowledge of event planning, technical production, and event industry trends.
• Ability to work flexible hours, including evenings and weekends, as needed.
• Willingness to travel as required.
• Knowledge of CRM systems and sales analytics tools.
• A valid driver’s license is an advantage.

The Employer:

Our client has been at the forefront of innovation in sound, light, AV, and set design to some of the most difficult problems confronting events, and as a result, it has earned an enviable reputation for developing unique and innovative solutions.

Experienced and professionally qualified in sound and lighting design, we serve all of U.A.E.