Retail Marketing Executive

We're seeking an experienced Retail Marketing Specialist to develop and execute marketing strategies that drive sales, increase brand visibility, and enhance customer engagement for our home appliances in retail channels.

Responsibilities

1. Execute Retail Marketing Strategies: Implement marketing plans to achieve sales targets, promote new products, and increase brand awareness in retail channels.
2. Visual Merchandising: Design and implement visually appealing in-store displays, window displays, and point-of-sale materials to showcase products and promote brand image.
3. Retailer Partnerships: Build and maintain strong relationships with retailers, and ensure effective implementation of marketing initiatives.
4. Promotions and Events: Plan and execute in-store promotions, events, and demonstrations to drive sales, increase foot traffic, and engage customers.
5. Market Research and Analysis: Conduct market research, analyze customer behavior, and provide insights to inform retail marketing strategies.
6. Collaboration with Cross-Functional Teams: Work closely with sales, product, and brand teams to ensure alignment and effective execution of marketing initiatives.

Desired Candidate Profile

• Minimum 2 - 3 years of experience in retail marketing, preferably in the home appliances category.
• Proven track record of executing successful retail marketing strategies and promotional activities.
• Excellent communication, negotiation, and project management skills.
• Strong analytical and problem-solving skills, with the ability to interpret market data and provide insights.
• Willingness to travel across our branches across UAE to engage with retailers.
• Proficiency in Microsoft Office and relevant tools.