Regional Marketing Manager

Our Client : An international leader in consumer goods, navigating a fast-evolving market where margins are tight, trade terms are shifting, and discounters are growing. To stay ahead, they need a marketing leader who seamlessly integrates brand storytelling with retail execution to drive sales and market share.

Your Role :You will lead integrated marketing across MENA, ensuring every marketing dollar translates into real business impact. This is about connecting brand, trade, and digital commerce into one cohesive strategy—where performance marketing fuels sales, and omnichannel execution builds category dominance.

• 360° Marketing Leadership: Align brand campaigns with shopper behavior, retail activations, and e-commerce growth.
• Omnichannel Mastery: Synchronize brand presence across modern trade, traditional retail, Q-commerce, and D2C for a frictionless consumer experience.
• Retail & Digital Activation: Ensure every initiative—from social media to in-store promos—drives measurable sales lift.
• Trade Marketing Reinvented: Move beyond promotions—use AI and data-driven insights to optimize SKU performance and retailer partnerships.
• ROI-Driven Execution: Leverage retail media (Amazon, Carrefour, Walmart ads), AI-driven targeting, and predictive analytics to maximize returns.
• Strategic Growth: Identify white space opportunities, drive category expansion, and enhance retailer & distributor engagement.

Must Have

• 10+ years in integrated marketing, trade marketing, or commercial strategy within FMCG, food, or consumer goods.
• Strong experience in omnichannel execution, digital performance marketing, and category management.
• Proven track record in D2C, Q-commerce, and e-commerce growth, alongside traditional retail.
• Commercial acumen—you measure impact in sales, market share, and category performance.
• Expertise in retail media, programmatic advertising, and AI-powered trade marketing.