Regional Digital Range Specialist | Retail | IKEA RSO Jebel Ali

Regional Digital Range Specialist | Retail | IKEA RSO Jebel Ali

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role

Take the lead on all aspects of the online product experience for an optimal availability, visibility, and conversion of the IKEA online range. Analyse online shopping behaviour and take actions to cultivate a seamless customer Journey.

What you will do

1. Prepare for offering the best shopping experience for digital sales and commercial activities by contributing to the briefing process and securing the availability of the online offer.
2. Contribute to optimizing the range offer in collaboration with respective Sales Leaders and work pro-actively towards stakeholders to secure correct fulfilment and forecast at product level.
3. Prepare for offering the best shopping experience for digital sales and commercial activities by contributing insights and ideas to the briefing process and securing the availability of the online offer, in close coordination with logistics/ fulfilment team.
4. Administrate the range changes on all digital channels.
5. Responsible for defining forecast for the sales and activities needs within the range scope.
6. Optimize the sales and margin of the range and follow up on fulfilment on the goals.
7. Simplify the digital buying process based on the online shopping trends, buying behaviors and customer feedback.
8. Contribute to the marketing campaigns by giving inputs and recommendation for most engaging content based on the activity plans.
9. Contributing to website commerciality in close coordination with the merchandisers, UX/UI team.
10. Responsible for securing that the agreed range is visible and buyable on the IKEA online channels according to business rules.
11. Collaborate with Marketing and digital team to develop compelling product descriptions and engaging content for the online IKEA and external medias, which also support SEO and SEM.
12. Work closely with the merchandisers to optimize product listings and placements, ensuring strong searchability and discoverability on our website and App.
13. Analyze website data and product sales data to understand customer preferences and identify areas for improvement in the online product range.
14. Contribute to online promotions ad selection of product range specific to each campaign, aligning with overall commercial strategies, in coordination with the sales and range team.
15. Work closely with the global team for alignment on business priorities and technical developments.

Required skills to be successful

1. Strong teambuilding skills.
2. Strong relationship and networking skills.
3. Process and organizational thinking.
4. Prioritization and decision-making skills.
5. Ability to inspire people and organisations to achieve extraordinary achievements.
6. Ability to work and perform under pressure, with flexibility and simplicity.
7. Good communication, negotiation, and influence skills.

What equips you for the role

1. Extensive experience (at least 5 years) about the IKEA range.
2. Experience of making commercial decisions based on market knowledge.
3. Experience of digital business and sell steering in an Omni-channel environment.
4. Extensive knowledge in analytics and how to evolve product strategy based on sales, analytics, and industry trends.
5. Knowledge how to create qualitative commercial offers and performance.
6. Knowledge of the end user need in the IKEA Customer experience.
7. Understanding of digital technology and processes that can support and develop business.
8. Solid knowledge of Growing IKEA Together and IKEA Way of Working.
9. Understanding of all aspects of the IKEA multichannel shopping experience.
10. Experience in stakeholder and change management.