Real Estate Marketing Manager (Social & PPC)

Park Lane is looking for a highly experienced Marketing Manager to lead communication strategies and initiatives. The right candidate will be able to work as part of a team and will collaborate closely with internal divisions, clients, and marketing partners. Strong team dynamics skills are required for this position.

Requirements

1. Design and execute marketing strategies.
2. Build and run campaigns including e-mail campaigns, social media, apps at the property level, and websites to drive market activity and connectivity.
3. Manage the marketing team, budget, ensure all marketing programs are successful, metrics-driven, and goal-oriented.
4. Represent the Co. at events, be a thought leader / brand ambassador and gather market intelligence while exposing the company to the broader industry.
5. Oversee development and implementation of marketing and media budget, and overarching marketing plan including management of all digital assets (i.e., website, social), media partnerships and fulfill all elements of each partnership.
6. Identify and implement effective social media campaigns.
7. Establish effective media relationships on a local and national level to secure coverage from a wide range of mediums.
8. Act as the project manager while partnering with the creative department to ensure all necessary promotional materials, collateral, etc. are on-brand for all parties.
9. Create recap documents of each tournament including hard data, key metrics, and recommendations.

QUALIFICATIONS:

1. Solid 3+ years of experience in the Real Estate Brokerage firm.
2. Savvy with all digital/social platforms as well as offline marketing.
3. Experience managing and maintaining a budget.
4. Agility to problem solve and work effectively under pressure while working as both part of a team as well as independently.
5. Excellent written and verbal skills and ability to communicate clearly and professionally.
6. Excellent organizational skills, attention to detail, and the ability to multi-task.
7. Paid Time Off.
8. Training & Development.
9. Other Benefits.

We are currently looking for candidates with solid experience in a real estate brokerage firm.