Product Research Lead

What you’ll do:

• Conduct surveys and interviews to understand customer experience, needs, pain points, behaviors, and preferences.
• Analyze data from website analytics and other sources to identify areas for improvement in the customer experience and content.
• Use qualitative and quantitative methods to evaluate existing and new features on a self-serve website, ensuring the features are advertiser-friendly, intuitive, and meet the needs of the target audience.
• Develop an understanding of advertiser customer journeys and their needs during different website sessions/visits.
• Create customer personas, advertiser flows, wireframes, and other design artifacts to communicate product, marketing, and sales solutions.
• Continuously monitor and evaluate the effectiveness of changes to customer touchpoints, including our Ad platform and public-facing websites, and make recommendations for further improvements.

Knowledge, Skills & Abilities:

• Experience with qualitative methodologies, including individual and group interviews, diary studies, direct observation, and think-aloud usability testing.
• Familiarity with website analytics tools, such as Google Analytics and Adobe Analytics.
• Ability to present and brainstorm research findings with both technical and non-technical/business audiences.
• Ability to connect disparate sources and think strategically about how recommendations will impact the business in both the short-term and long-term.

Minimum Qualifications:

• At least 8 years of experience conducting B2B research for SaaS businesses or self-serve websites.
• Bachelor's/Master's in Computer Science, Human-Computer Interaction, Information Science, Psychology, Social Science, or a related field, or equivalent years of experience.
• Fluency in Arabic.

Preferred Qualifications:

• Experience with quantitative research, including metrics, survey design, response effects, sampling, crosstabs, and statistical concepts.
• Experience in evaluating, negotiating, and working with external research vendors.
• Demonstrated critical thinking beyond business requests.
• Enjoyment of collaborative work in a dynamic, data-driven, and creative environment.

If you are passionate about customer experience and have a strong track record of conducting research for advertiser-facing workflows, we encourage you to apply for this position.

If you have a disability or special need that requires accommodation, please provide us with some information.

Default Together Policy at Snap: At Snap Inc., we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers, and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.