Product Marketing Specialist

Product Marketing Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to:

Service Marketing & Sales Manager

Your role and responsibilities:

As an Electrification Service Product Marketing Specialist at ABB, you will be responsible for developing and executing marketing strategies to promote ABB's electrification service products. You will work closely with cross-functional teams to drive product awareness, lead generation, and customer engagement. This role requires a deep understanding of electrical products and services, market dynamics, and customer needs within the electrification sector.

1. Identifying customer needs and positioning Digital Portfolio solutions which add value to customer assets.
2. Understanding the channel strategy and establishing related prices, preparing sales plans, reviewing them, and proposing recovery plans when needed.
3. Regularly updating the installed base in ServIS (the approved Service database) with changes made at the site.
4. Generating opportunities and leads to meet assigned sales targets.
5. Utilizing the IB database to understand the existing installed base (IB) and identifying and developing sales opportunities for Service products and solutions.
6. Focusing on the entire Service portfolio to secure profit for assigned Business/Product Groups.
7. Owning and implementing electrification service (ELSE) sales strategies to ensure sustainable growth in orders and profitability.
8. Account and segment focus approach to position advanced services, replacements, retrofits & upgrades, installation and commissioning, service workshop offerings, spare parts, SLAs (Service Level Agreements), energy efficiency, digital solutions, customer training, etc.
9. Ensuring that all related activities meet legal and ethical compliance requirements and are conducted with employee safety as a priority.
10. Generating Service sales leads and developing new market opportunities by utilizing market trend information.

Qualifications for the role:

• Marketing & Electrical Engineering Background.
• 5-7 years of experience in marketing within UAE.
• Proven track record as an application engineer for switchgears and protection relays.
• Background in digital solutions is a must.
• Strong analytical and problem-solving abilities.
• Strong technical expertise in selling service agreements.
• Strong English communication & Negotiation skills are a must.
• Innovative mind and interest to explore new ideas and build strong relationships - excellent networking skills.
• Out-of-the-box thinking and exceptional problem-solving techniques.

Benefits:

• Retirement plan

More about us:

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory