Product Marketing Specialist

We are seeking a Product Marketing Specialist to drive competitive analysis, refine product positioning. The ideal candidate will analyze market trends, gather customer insights, and recommend product enhancements to ensure Chery remains competitive and customer focused.

Job Description:

• Conduct detailed comparisons of Chery versus competitors' products.
• Analyse competitors’ pricing strategies, feature sets, and market positioning relative to Chery.
• Identify competitive advantages and areas for improvement for Chery.
• Perform in-depth market analysis to understand current trends, customer needs, and emerging opportunities for Chery.
• Track and report on market conditions and news, industry developments, and potential threats impacting Chery.
• Assess competitor offerings to identify gaps in Chery and potential opportunities for new features or accessories.
• Recommend enhancements or new additions to Chery based on competitive insights and customer feedback.
• Develop and propose pricing strategies for Chery based on competitive pricing data, market conditions, and value proposition.
• Monitor and adjust pricing strategies to keep Chery competitive and optimize profitability.
• Refine Chery’s positioning based on competitive analysis and market trends.
• Craft compelling messaging that highlights Chery's unique value and differentiates it from competitors.
• Gather and analyze customer feedback on Chery to understand their needs and pain points through surveys and market research.
• Integrate this feedback into Chery’s product development and marketing strategies.
• Establish benchmarks for comparing Chery’s performance, features, and pricing against competitors.
• Use these benchmarks to set goals and measure the success of Chery’s enhancements.
• Create reports and presentations on competitive analysis, market trends, and pricing strategies for Chery.
• Document findings and recommendations to support strategic decision-making for CHERY.

Qualifications:

• Bachelor’s degree or diploma in Marketing, Business Administration, or a related field.
• 3+ years of experience in product marketing, market analysis, or a similar role (automotive industry experience is a plus).
• Proficiency in market research tools, data analysis, and competitor benchmarking.
• Strong analytical skills with the ability to interpret complex data and make strategic recommendations.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and CRM/marketing tools.