Product Marketing Manager

Job Responsibilities:

1. Partner closely with our Product Management & Sales teams to launch advertising products and grow their adoption in the EMEA region.
2. Represent product teams in the markets by setting goals, managing product launches, and implementing activations to drive adoption. Collaborate with technical and operations teams to monitor product performance.
3. Be a recognized upper funnel marketing expert and develop go-to-market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies.
4. Use your market knowledge and analytical mindset to properly inform the roadmap through the collection and systematic extraction of key themes coming in from marketers and advertisers who use the platform.
5. Drive successful cross-functional alignment on go-to-market strategy & planning and track success metrics accordingly.
6. Inspire and educate both internal and external teams on Snapchat's Brand solutions for advertisers.
7. Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership.

Knowledge, Skills & Abilities:

1. Deep knowledge of the video digital ads competitive landscape, especially for brands looking to increase awareness and consideration.
2. Deep knowledge of the creator economy and opportunities for brands to partner with creators on social media platforms.
3. Understanding of marketers' needs for brand building in verticals like CPG, Tech, Retail, and Entertainment.
4. Ability to transform complex and nuanced concepts into simple actionable tasks.
5. Excellent verbal and written communication skills, with high attention to detail.
6. Strong analytical skills and problem-solving skills; ability to identify new opportunities and improve overall product marketing strategy.
7. Strong project management skills with the ability to prioritize and execute go-to-market plans.
8. A team player who can successfully work cross-functionally with various stakeholder groups, both within Snapchat and across partner organizations, with minimal guidance.
9. Strong public speaking skills and comfortable presenting to large groups.
10. Ability to lead market research to identify new opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback, and competitive benchmarking.

Minimum Qualifications:

1. BS/BA degree or equivalent years of experience.
2. 4+ years of experience in product marketing/product strategy or other relevant digital marketing/sales work.

Preferred Qualifications:

1. Experience in product marketing, product management, strategy at a technology or advertising technology company.
2. Solid track record in launching products & driving global adoption.
3. At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams.
4. Well versed with social media ads manager platforms, and digital advertising measurement tools.

If you have a disability or special need that requires accommodation, please don’t hesitate to provide us with some information.

Default Together Policy at Snap: At Snap Inc., we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers, and partners better through dynamic collaboration. To reflect this, we practice a default together approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!