Product Marketing Manager

Objectives for this role:

• Developing and executing go-to-market strategies, creating compelling product messaging, and driving customer engagement to support the growth of our product portfolio.
• Analyze and use insights from our market research to identify customer needs, market trends, and competitive dynamics to inform product positioning and marketing strategies.
• Cross-Functional Collaboration: Work closely with product management, sales, and other teams to ensure cohesive and effective product launch and marketing strategies.
• Assist in developing and implementing a department strategy in line with company strategy, set departmental and operational goals and initiate measures to reach goals and to improve department performance.
• Represent the marketing team to cross-functional groups including product management, sales, or customer support.
• Campaign Management: Plan, execute, and measure marketing campaigns across multiple channels (e.g., digital, social media, events) to drive product awareness and adoption.
• Assist in ensuring that the company is communicating the right messaging to attract prospective customers and retain existing ones.
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns by preparing quarterly reports on progress.
• Work closely with the agency and internal CX team in market research efforts to uncover the viability of current and existing products/services.
• Monitor and analyze the performance of marketing initiatives, using data to drive continuous improvement and optimize marketing ROI.Assist in budget allocation and forecasting.
• Managing the creative agency and other vendors assigned on projects.
• Working closely with the digital team for consistent messaging and marketing creatives across all mediums.
• Develop and oversee the creation of high-quality marketing content.
• Lead the performance management process measuring progress against departmental goals.
• Responsible for a result-oriented management and development of people and resources, including provision of a strong day-to-day leadership presence involving resource allocation, monitoring, reporting, and conducting regular staff meetings.
• Assist in managing and overseeing Daman’s website.

Requirements and Skills:

• + 8 years experience in the marketing field, team supervision and vendor management.
• Full understanding of traditional and emerging marketing channels
• Excellent communication skills
• Ability to think creatively and innovatively.
• Budget-management skills and proficiency
• Knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting
• Proficient with marketing-related software programs
• A history of planning successful product launches and events
• Effective communication skills and adaptable communication style for interacting with team members, upper management and clients.
• Time management and organization skills for planning and executing both large and small marketing projects and initiatives.
• Leadership skills to motivate team members and manage conflicts.
• Analytical and problem-solving skills for coming up with ideas to increase demand for products and services.
• Analytical skills to forecast and identify trends and challenges.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.