Product Marketing Manager

Responsibilities

1. Develop and execute go-to-market strategies to drive product adoption and revenue growth.
2. Conduct market research to identify customer needs, competitors, and market trends.
3. Create compelling marketing messages and collateral to effectively communicate product features and benefits.
4. Collaborate with cross-functional teams to define and refine product positioning and messaging.
5. Plan and execute product launches, including coordinating promotional activities and sales enablement.
6. Monitor and analyze marketing performance metrics to optimize campaigns and drive continuous improvement.
7. Manage external agencies and vendors to support marketing initiatives.
8. Stay up-to-date with industry best practices and emerging trends in product marketing.

Requirements

Bachelor's degree in marketing, business, or a related field.