Product Marketing Manager

CPX are looking to hire a key person into their Marketing Team.

We are looking to hire a Product Marketing Manager as part of a direction in strategy.

JOB DESCRIPTION

Leverages extensive marketing domain knowledge in combination with Cybersecurity industry/solution/technology domain expertise to work with colleagues from across product management, sales and marketing to drive market strategy, planning, messaging and content.

Creates and communicates positioning and product marketing plans based on solution/industry domain expertise.

Defines buyer personas, end users and target audience profiles.

Articulates product capabilities into terms of the customers business problem and supports asset creation.

Positions product capabilities for the general market, specific markets and/or applicable buyers and drives the creation of key messages and stories to support decision makers and users.

Defines product launch plans and works with internal and external parties to execute.

Creates relevant content for the analyst community.

Performs sales enablement for positioning of the product.

SKILLS & ABILITIES

1. Ability to articulate/translate product and service capabilities into customer challenges
2. Organizational skills for managing commitments, schedules, and deadlines.
3. Ability to map product/portfolio and customer business pains into product marketing plans.
4. Strong interpersonal and teamwork skills.
5. Strong writing skills including the ability to translate technical information into simple, audience-appropriate language.
6. Proficiency in English

EXPERIENCE

Min 10 years of product marketing experience in the technology domain, with a minimum of 5 years in cybersecurity.