Product Marketing Associate

Bachelor of Business Administration(Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

What you'll do:

• Product Messaging & Positioning
  • Assist in crafting compelling messaging and value propositions for Stake product lines and features.
  • Ensure product messaging aligns with customer pain points, competitive positioning, and key business goals.
  • Support the development of positioning statements, messaging frameworks, and product narratives that resonate with target personas.
• Go-to-Market Strategy & Execution
  • Assist in planning and executing go-to-market strategies for new and core product features across Stake product lines (i.e., International and Saudi).
  • Work closely with Content and Growth teams to develop launch campaigns that leverage Stake's go-to-market playbooks.
  • Conduct retrospectives with the Product Marketing Manager after key launches to assess performance and optimize future strategies.
• Lifecycle Marketing & Comms
  • Support on and own the execution of lifecycle marketing campaigns where required, consisting of email, push notifications, and in-app messaging.
  • Develop, write, and refine copy and messaging for key lifecycle marketing campaigns and one-off broadcast communications.
  • Utilize Stake's CRM tool to manage, execute, and optimize automated and one-off marketing campaigns.
  • Analyze campaign performance metrics to continuously refine and improve campaign effectiveness.
• Product Discovery & Market Research
  • Conduct user interviews, review survey responses, customer communications, and online reviews to uncover new problems to work on and generate fresh ideas.
  • Leverage our internal Data team, product analytics stack, and A/B platform to continuously uncover new insights and key user behaviors.
  • Investigate problems deeply by analyzing customer feedback, exploring the competitive landscape, and understanding stakeholder requirements.
  • Support in the creation of Stake's ideal customer personas to optimize messaging and user experience.
• Sales Enablement
  • Support in the development of sales enablement materials, including pitch decks, one-pagers, FAQs, and training sessions.

What we're looking for:

• 2+ years of product marketing experience, growth marketing, or other related area within marketing for a B2C fintech, technology company, or other start-up.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Excellent fluency in English, with strong capabilities in both written and verbal communication. Proficiency in Arabic is preferred, but not required.
• Demonstrated entrepreneurial mindset with a scrappy and proactive approach, showcasing a proven track record as a self-starter.
• Strong understanding of growth marketing principles, including strategies for user acquisition, engagement, retention, and metrics-driven performance analysis.
• Able to synthesize complex product features into clear, compelling messaging.
• Hands-on experience in conducting user interviews, setting up surveys and usability tests, with the ability to extract actionable insights to inform marketing strategies and messaging.
• Familiarity with CRM, marketing automation, and analytics tools is preferred.
• Must be located in Dubai or willing to relocate here.