Product Manager (Engagement) - Crypto/Web3

FreedX

Description:

We seek a dynamic and experienced Product Manager to lead our cryptocurrency exchange platform's user engagement and retention initiatives. This role will be crucial in developing strategies to enhance user experience, implement gamification elements, and drive user loyalty across our CEX, Exchange Token, and TG Game products.

Our Vision:

At FreedX, our vision is to be the most trusted and reliable cryptocurrency exchange, offering unparalleled freedom and scalability to our clients. We aim to build a platform where users can trade and manage their assets with complete peace of mind, knowing that their security and reliability are our top priorities. We strive to continuously innovate and adapt to the evolving needs of the crypto market, ensuring that our clients have access to the best tools and services to achieve their financial goals. Join us on our journey to redefine the standards of digital asset trading and experience the freedom, reliability, and scalability that FreedX has to offer.

Responsibilities:

Day 1 (Launch Phase):

1. Develop and implement initial user engagement strategies, including a basic referral program and simple gamification elements.
2. Design and launch the first version of VIP tiers with clear benefits to attract and retain high-value users.
3. Collaborate with the development team to implement a basic points system that rewards user activities.
4. Work on the tokenomics framework for a tiered token system that incorporates utility, governance, and engagement tokens, aligned with user activity and platform growth.
5. Set up analytics tools to track key engagement metrics and user behavior.

On-going:

1. Continuously analyze user behavior data and market trends to optimize engagement features and inform product decisions.
2. Refine and expand the affiliate and referral programs, ensuring they integrate seamlessly with the overall engagement strategy.
3. Enhance gamification elements, including achievements, challenges, and rewards, to increase platform stickiness.
4. Develop and implement advanced loyalty programs that synergize with the token ecosystem and gamification elements.
5. Regularly review and optimize VIP tiers to ensure they remain attractive and competitive.
6. Work cross-functionally to ensure all engagement programs (affiliate, referral, gamification, and tokenomics) flow cohesively with one another, creating a unified user experience.
7. Monitor competitor offerings and industry trends to keep our engagement strategies innovative and effective.
8. Collaborate with the marketing team to align user acquisition strategies with engagement and retention efforts.

Qualifications:

1. 5+ years of experience as a Product Manager in gaming, fintech, banking, or cryptocurrency industries.
2. Proven track record of developing successful user engagement and retention strategies.
3. Strong understanding of gamification principles and their application in digital products.
4. Experience with loyalty programs, affiliate marketing, and referral systems.
5. Excellent analytical skills with the ability to derive insights from complex user data.
6. Strong communication and collaboration skills, with the ability to work effectively across departments.
7. Familiarity with agile methodologies and product development lifecycles.
8. Knowledge of cryptocurrency markets and trading concepts is highly desirable.

Tools:

1. Proficiency in project management tools such as JIRA.
2. Familiarity with UX/UI design tools like Figma.

Benefits:

1. Competitive salary and performance-based bonuses.
2. Health insurance for you and your dependents, visa assistance (Dubai only) for you and your dependents.
3. Generous paid leave and other benefits.

Hiring organization:

FreedX is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. Our team comprises experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance. At FreedX, we are committed to creating a platform that empowers our clients with the freedom to manage their digital assets confidently and efficiently.