Product Manager – Cards & Remote Sales

Role : Product Manager – Cards & Remote Sales

Location : Dubai

Role Purpose :

Manage existing Co-brand relationships along with core cards portfolio. Responsible for the launch of new ADIB covered card products and new channel introduced by ADIB Remote. Develops and implements marketing plans and strategies to drive business growth and meet business targets. Conducts regular review on market trends and studies competitor activities to identify opportunities. Work under the supervision of the Head of Cards; come up with business strategies for existing product structuring, identification and fixing of gaps related to current products by liaising and taking necessary approvals from other cross-functional departments.

Key Accountabilities of the role

RESPONSIBILITIES :

• Manage and responsible for Co-brand partner relationships in UAE and deliver on the mutually agreed projects and ensure all partners also deliver on the Bank’s expectations
• Manage and Responsible for Remote Sales / Genie channel for ADIB cards
• Ensure Remote / Genie Cards KPIs meet on monthly and quarter basis
• Enhance the Cards Remote / Genie on regular basis to ensure the journey is simple and customer friendly
• Close liaison with IT, Sales, Branches, Support Function stakeholders including sharia team to meet planned release date on time.
• Work with internal stakeholders to ensure controls are in place on Genie platform
• Assist Head of Cards in managing the P&L of Covered Cards.
• Delivery / launch of Cards products based on research and market needs, developing new products under CB that help new market segments penetration and increase customer acquisitions
• Prepare sub level detailed Cards reports that are requested by management Develop business cases with necessary market assessment information, current market practices, product offerings, competition strategies, sales channels and risk mitigate
• Close liaison with Branches, Sales and Finance in formulating and maintaining products that suits the customer needs without compromising our profitability.
• Restructure the existing process to keep up with market trends and by liaising with Operations & Technology teams for development of processes, infrastructure and IT capability
• Ensure up to date knowledge is kept about developing technologies and implemented as appropriate.
• Engage key stakeholders while making decision that have material impact on risks, revenues and / or service Portfolio management including analytics & MIS to guide product and Sales Strategies
• Responsible of Cards DTS Journey and ensure delivery of acquisition and P&L targets
• Own end – to – end product life cycle
• Implementation of new technology as per business plans
• Supervise the process, systems and infrastructure to support and sustain Card Products
• Monitor performance of Product Line against key measures and report results with recommendations about performance.
• Responsible for the Product Mix, and Product positioning of all existing and new products
• Manage product performance against the set targets
• Implement governance, risk, compliance and control in line with ADIB group policies
• Interface with operations, sales and branches to ensure that there is a broad understanding of the product processing requirements and meeting business set targets.
• Manage all customer complaints received by complaints unit / branches / call center and ensure proper resolution within the approved turnaround time.
• Ensure the completion of all underlying tasks with business partners which involves the implementation of end-to-end process for new products and services, working with products, channels, operations and IT to ensure that they are fit for purpose and implemented timorously and effectively.
• Lead the Shari’a audit and support the Card business internal audit

Specialist Skills / Technical Knowledge Required for this role :

• University degree with 8 years relevant experience of which at least 3 years product / program management experience is essential
• Understand the market / industry dynamics and key drivers of market conditions
• Good knowledge of UAE Banking practices, Regulations and Risks
• Analytic skills
• Business management / revenue management background
• Good communication and interaction skills
• Ability to manage conflicting priorities and deadlines
• Preference for bi-lingual Arabic speaking but not mandatory if candidate is strong in other areas of expertise and experience