Product Manager

MBA in Marketing and Sales, from a reputed institute.

Experience

Around 6-7 years of relevant experience with at least 10 years in the area of Brand Management.

Job Summary

To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix.

Responsibility Area

Target Achievement

To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.

Agency Management

To ensure optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.

Market Research

To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

Marketing Analysis

• To conduct both primary and secondary sales analysis.
• To perform competition, consumer, media, and profitability tracking.

Development of Marketing and Brand Strategy

To formulate long term and short term strategic objectives and prepare incremental plans for marketing and brand building, and to execute those plans.

Development of Marketing Mix Elements

To ensure development and implementation of marketing mix elements in line with Business / Marketing Plans. The elements would include:

• Communication Strategy (including advertising)
• Promotional Plan (Consumer Promo, Trade Promo, Merchandising, and other visibility initiatives)