PR Marketing Executive

Responsibilities:

• Write press announcements whether long or short form for various business needs
• Correspond with traditional media and social influencers; evaluate media exposure opportunities
• Organize media experiences such as hotel stays, dining, and spa experiences
• Monitor, review, and report on all marketing and PR activity and results
• Monitor competitor sets, press coverage, and social media within the destination
• Maintain an excellent relationship with the relevant appointed agencies, media, Accor regional office, and suppliers
• Manage hotel communications including signage for public spaces and drafting in-room guest letters
• Weekly summary of press coverage for internal distribution
• Coordinate professional video and photography shoots as needed (influencer media fashion shoots)
• With the assistance of PR or Marketing Manager, brief media plans, write creative briefs, and retouching briefs
• Update content on the property website, press room, and image library partner websites
• Ensure that all hotel promotions, advertising, and collateral are in keeping with Raffles standards and brand image and reflect the highest level of professionalism in content and presentation
• Be a brand ambassador of Raffles at all times both in and out of the hotel and on personal social media accounts
• Manage the supply chain and timelines of PR projects including costs, design, and copy
• Support the marketing department with administrative tasks such as creating purchase orders (PO), invoicing, and raising complimentary forms in internal finance systems

CONTENT & SOCIAL MEDIA:

• Shoot and edit photos and videos for internal communication platforms
• Proficiency in Photoshop, Adobe Premiere Pro, or Final Cut Pro X (desirable but not a must)
• Come up with content ideas to highlight various services and products
• Excellent verbal and written English
• Thorough understanding of the hospitality public relations environment and its evolving shape; awareness of the latest tools, platforms, and best practices

PERSONAL ATTRIBUTES:

• Excellent understanding of the luxury market
• Excellent understanding of all hotel departments
• Professional presentation skills
• Analytical capabilities required
• Strong interpersonal skills with attention to detail
• Strong written and verbal communication skills
• Problem-solving skills
• Self-motivated, creative, and confident
• Ability to meet deadlines consistently
• Proactive and taking initiative
• Organized with the ability to work and follow systems and procedures
• Adaptable to changes in strategy, ideas, systems, etc.
• Guest service-oriented
• Proficiency in organizational planning with the ability to multitask

Qualifications:

• Minimum 1 year experience in public relations or a related professional area
• An experienced communications expert; a dynamic and self-driven creative individual
• Strong luxury hotel background or luxury lifestyle brand background is preferred

Remote Work: No

Employment Type: Full-time