PR and Partnerships Specialist, Digital Assets - Dubai

AP Executive are working with a fast-growing Digital Asset platform who are looking to hire a senior Digital Marketing Specialist to help grow the business across a range of different verticals. The firm has a unique offering and boasts a very high profile and well-respected senior leadership team, and is looking to grow exponentially over the coming years.

The role of the PR and Partnerships specialist is to drive media attention to the business, ultimately cultivating solid inbound leads for the experienced team of Relationship Managers to go out and convert. The main priority for the successful individual would be to come in and build relationships that lead to very strong lead generation, but also someone that can position the overall brand accordingly. You will have an entrepreneurial flair, looking for a commercial edge where others may not see it and have the ability to manage relationships with a range of media outlets, publications, and events among others. You will create high-quality and engaging content across a range of platforms, all of which will be aimed at institutional, B2B, and Family Office clients.

Key Responsibilities:

1. Go to Market Strategy:
   Develop and implement a comprehensive media and communications strategy tailored to the financial services industry.
   Align digital marketing initiatives with overall business goals, KPIs, and growth objectives.
   Become an expert in the MENA market, understanding competitors and the commercial landscape.
2. Content Creation & Management:
   Manage and guide the content creation team to ensure high-quality deliverables that align with current market trends and resonate with the financial services audience, including blog posts, whitepapers, videos, case studies, and eBooks.
   Ensure content is optimized for SEO and distributed across the most effective channels.
   Oversee search engine optimization (SEO) to drive organic traffic and improve search rankings.
   Develop strategies for lead generation and nurture campaigns to build a strong pipeline of prospects in the financial services space.
   Work closely with the RM’s and senior leadership team to align marketing strategies with wider strategic goals.
3. Social Media Management:
   Oversee social media strategy and presence across platforms like LinkedIn, to engage with a range of clients including Family Offices, Institutional Investors, and UHNWI.
   Develop and post relevant, informative content to drive brand awareness and foster community engagement.

Qualifications and Experience:

• Bachelor's in a relevant field.
• 8+ years of experience in the Financial Services sector, majority in the Middle East.
• Strong knowledge of marketing, SEO, newsletters, etc.
• Strong communication skills with the ability to create compelling content and storylines.
• Business level or native English-speaking skills.
• Strong understanding of the Crypto landscape, terminology, and major players in the sector.
• Strong network of relevant contacts across the region.