PR and Brand Marketing Assistant - UAE National

About The Role

Work closely with the Senior Brand Marketing Executive and PR executive to assist in increasing brand awareness, driving customer acquisition, retention, and engagement while ensuring consistency of brand image for Ounass. A key part of the role is coordinating with internal departments and third-party suppliers to ensure that the projects are delivered on time, budget, and are aligned with the brand's guidelines.

What you’ll be doing

1. Marketing
   1. Assist in the implementation of marketing activation by following the marketing and PR calendar activation with associated deadlines.
   2. Coordinating with all internal stakeholders involved (Finance, Marketing, content, editorial procurement, etc).
   3. Liaise with third-party suppliers to provide concept and adaptations as per requirements.
   4. Controlling the quality of all activation ensuring brand standards are met.
   5. Monitor overall effectiveness of promotions/launches and other marketing-related activities through sales information, etc. Prepare analysis reports, including possible suggestions and feedback on results.
   6. Ensuring that the projects are delivered on time and on budget.
   7. Assist in building systematic reporting and improvements after each activation.
2. PR
   1. Support and execute PR strategy for media touchpoints both online and offline.
   2. Handling PR and influencer requests and ensuring that the brand guidelines & processes are respected.
   3. Assist in conceptualizing and executing brand activations, launch events, press mailings, and the generation of press coverage Sending PR material to the PR database following the PR calendar priorities and plan.
   4. Support in creating press releases, speeches, editorial write-up & press materials development according to brand guideline and PR strategy.
   5. Monitoring press & influencer coverage and further develop all PR relationships maximizing brand exposure through all channels.
   6. Assist in building systematic reporting for all PR activation (monthly reporting, PR event …).
   7. Support with executing special editorial projects.

About you

Education/Certification and Continued Education
Relevant BA/MA degree or PR/ Brand Marketing qualification

Years of Experience
1 to 2 years of experience in PR, media/advertising, luxury brands, online retail, digital communications, or publishers preferred. With experience in writing/reviewing PR releases, familiarity with various types of media works.

Knowledge and Skills
Good understanding of the luxury fashion industry. Extremely strong customer focus – prioritizing customer experience above everything else. Strong analytical skills, including a good command of analytical software/tools. Ability to handle multiple projects simultaneously in a fast-paced environment. Strong project management/organizational skills, including the ability to prioritize and handle multiple tasks simultaneously and provide strong attention to detail. Proactively monitoring the latest trends and making suggestions where necessary.