Platform Analytics Specialist - Property Finder

Founded by Michael Lahyani in 2005 as a magazine (Al Bab World), Property Finder today is a single technology platform and brand across multiple countries in the MENA region. We offer the most advanced tools and best-in-class user experience for home seekers, real estate brokers, and developers. Property Finder's most recent valuation secures our status among the Middle East's emerging unicorns, affirming a growth-oriented identity.

Over the years, we've expanded our operations to Bahrain, Egypt, Qatar, Saudi Arabia, and secured a strategic shareholding in Hepsiemlak, the leading property portal in Turkey. With over 600 dedicated people in 6 regional offices, we facilitate more than 14 million monthly visits across our platforms, solidifying our position as a regional powerhouse in the proptech space.

As the pioneering portal for home seekers in the region, we are on a mission to motivate and inspire people to live the life they deserve.

Role Profile:

• The role is to manage & implement tags associated with Marketing and analytics while applying knowledge of Ad tracking and Web analytics across Property Finder Group sites and apps.
• Partners as a cross-functional team member to design and implement data tagging for product analytics and experimentation.
• Conducts analysis where situations or data require a review of a variety of factors.
• Managing a consistent method of tagging our various digital platforms to support end-to-end channel analytics that includes both web and mobile applications.
• Documenting, sharing, and applying implementation guides, standards, and best practices, and creation of relevant documentation.

Responsibilities:

• Implement the appropriate placement and maintenance of all analytics and marketing or vendor tags.
• Maintain clear and detailed documentation of changes made to any and all tags; approve all tags and monitor performance.
• Ensure that all tagging specs/code are properly implemented and any new technologies being deployed are understood to ensure the integrity of the tag data being collected.
• Support the internal teams with additional data collection needs.
• Coordinate with developers to expose necessary data elements.
• Serve as subject matter expert and technical advisor to team members across the organisation as it relates to Tag Management (Product Managers, Digital Marketing, etc.).
• Administer and maintain Tag Management Systems and Server-side tagging.

Minimum Requirements:

• Minimum 5 years of experience in marketing technology stack.
• Experience with Tag Management Systems such as Adobe Dynamic Tag Manager (DTM), Google Tag Manager (GTM), or Tealium.
• Experience in JavaScript and frontend/backend development skills to manage JavaScript tags, custom tag templating, data layer enrichment, and standardization.
• Experience in Web and App Data layer design.
• Experience in Big Data analysis & data-driven troubleshooting.
• SQL and NoSQL experience is a plus.
• Strong understanding of data governance and compliance (e.g. PII, PHI, GDPR, CCPA).
• Effective skill in Marketing and Product Analytics such as Google Analytics 4, Adobe Analytics, etc.
• Effective skill in converting business requirements into specifications for Analytics Implementations.
• Working knowledge of analytics and tagging best practices/trends, products, and services.
• Experience in providing effective policy and procedure recommendations that will drive efficient data tagging outcomes.
• Working knowledge and understanding of applications of web and online mediums.
• Effective skill to independently devise creative solutions to critical problems using often limited and imperfect data.
• Demonstrated intellectual curiosity and a self-starter attitude with a high degree of ownership.
• Effective skill working cross-functionally and managing multiple priorities; exercise a high degree of initiative in a highly structured environment.
• Effective research, analytical, and problem-solving skills.
• Excellent relationship management skills with a proven track record of managing cross-functional resources and influencing stakeholders.
• Strong time management & prioritization skills.

Our Promise to Talent:

We encourage our people, called creators, to move fast, to be bold, and offer them countless ways to make an impact in a fast-growing and talent-centric organisation.

Our goal is to ensure that our people find their time at Property Finder a rewarding experience where the company's growth also means personal growth.

Overall, it is a place for you to be your best self.

Property Finder Principles:

• Move fast and make things happen.
• Data beats opinions.
• Don't confuse motion with progress.
• Failure is success if we learn from it.
• People over pixels.