Personal Brand Manager

Why Your Success Matters

At Hoxton Wealth, your success is vital. Why? Because your achievements will shape the strength of Chris's personal brand, which directly influences the company’s growth, talent acquisition, and client engagement. A strong personal brand creates trust, attracts top talent, and opens doors to new opportunities. As the architect of this brand, you’ll be pivotal in helping Hoxton Wealth achieve unparalleled recognition in the financial planning industry. In 2025, we aim to amplify this influence and your role is at the core of this mission. Your journey with us will be challenging but deeply rewarding. You’ll have our unwavering support as we collaborate to achieve something extraordinary: positioning Chris and Hoxton Wealth as the most influential forces in the financial planning world.

Why Culture Matters at Hoxton

At Hoxton Wealth, we know that culture drives success. Over the years, we've seen that a positive, value-driven environment fuels growth and fosters teamwork. Our culture revolves around three non-negotiable core values:

1. Growth Mindset: Continuous learning and improvement are essential. You’ll be expected to stay on top of trends, attend relevant training, and bring fresh ideas to the table.
2. No Ego: Collaboration and humility are key. You’ll work closely with Chris and a broader network, leaving ego at the door to achieve shared success.
3. Work Hard: Excellence requires discipline. This role demands long hours, occasional travel, and dedication to achieving world-class results.

If you’re aligned with these principles and want to thrive in a dynamic, high-performance environment, this role could be for you.

What You’ll Do

As the Personal Brand Manager, you’ll lead the charge in shaping and growing Chris's personal brand across multiple platforms. This is a hands-on, high-impact role where creativity meets strategy. Your responsibilities include:

1. LinkedIn Mastery:
   1. Content Calendar Management: Plan, draft, and schedule LinkedIn posts to maintain a steady flow of engaging content.
   2. Copywriting Excellence: Craft authentic, well-written posts that reflect Chris's voice.
   3. Engagement: Respond to comments, messages, and build connections to grow Chris's professional network.
2. Multimedia Strategy:
   1. Video Content: Collaborate with videographers to create high-quality videos for social media.
   2. Podcast Highlights: Identify impactful moments from podcasts and transform them into engaging clips.
3. Newsletter Creation:
   1. Bi-weekly Content: Draft and manage the Don’t Shoot the Messenger newsletter, providing followers with deep insights and updates.
4. Platform Expansion:
   1. Develop strategies for TikTok, Instagram, and Twitter, using tailored content to grow audiences on each platform.
5. Community Management:
   1. Skool Platform: Build and foster an online community of financial planners, engaging with members and posting relevant content.
6. Strategic Collaboration:
   1. Work with external agencies and freelancers to fill skill gaps, ensuring we deliver top-tier content across all mediums.

What We're Looking For

We need someone who is:

1. A Copywriting Prodigy: Your words should captivate and inspire.
2. Creative and Collaborative: You bring fresh ideas and work well with others.
3. Self-Directed and Reliable: You thrive in an independent role with minimal hand-holding.
4. Strategically Minded: You see the bigger picture and craft strategies to achieve it.

What We Aim to Achieve

Our mission is clear: to build the most influential personal brand in financial planning. With your help, we will:

1. Dominate LinkedIn and expand to other platforms, ensuring visibility across the financial world.
2. Build a Global Brand that resonates with audiences worldwide.
3. Attract Top Talent by making Hoxton the place to be for ambitious professionals.
4. Create Future Leaders by using your strategy as a blueprint to develop personal brands for other key leaders at Hoxton Wealth.

Earning Potential and Benefits

At Hoxton Wealth, we believe in rewarding excellence. Here’s what we offer:

1. Base Salary: Up to 25,000 AED, with annual performance reviews.
2. Long-Term Incentive Plan (LTIP): £20,000/year (90,000 AED) over 5 years as part of a growth-sharing program.
3. Relocation Support: Visa, flights, and two weeks accommodation to help you settle in Dubai.
4. Comprehensive Medical Coverage: Matching our management team's benefits.
5. Paid Leave: 20 days of paid holiday annually.
6. Travel Opportunities: Experience global markets and expand your professional perspective.
7. Training and Development: We’ll invest in courses and workshops to keep your skills sharp and your ideas fresh.

Ready to Build Something Extraordinary?

This is a once-in-a-lifetime opportunity to work closely with a visionary leader, shaping the future of personal branding in the financial planning industry. If you’re ready to work hard, think big, and make an impact, we want to hear from you. Apply now and let’s build something remarkable together.