Performance Marketing Specialist

Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience.

As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 8 brands, we have more than 160 million monthly users that trust in our dedication to providing them with the best platform for their needs.

We are looking for a Performance Marketing Executive / Specialist for our multi-skilled Digital Marketing team. You will be responsible, with the help of Digital Marketing Lead, for creating, shaping and optimizing our digital campaigns while also working with multiple internal teams including marketing, design and development to create and execute end-to-end marketing strategies.

In this role, you will:

• Articulate and drive the strategy and results around our efforts to engage customers and drive business growth using various online marketing channels.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Analyze data to identify problems and opportunities.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Define OKRs (objectives and key results) for channel experiences and campaigns.

Requirements:

• Minimum Bachelors degree from a reputable university.
• In-depth practical knowledge of digital marketing tools including Google Ads, Facebook Ads Manager, and other programmatic media buying channels.
• Deep understanding of web analytics.
• Strong understanding of current online marketing concepts, strategies and best practices.
• Previous experience in a similar digital marketing role is preferred.
• Strong technical and data analysis skills.
• Strong command in MS Excel and PowerPoint.
• Sharp strategic and analytical thinking with the ability to translate quantitative & qualitative data and insights into a robust marketing strategy.
• Excellent written and communication skills.
• Self-motivated and willing to take on new challenges.

Bayut & dubizzle is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.