Performance Marketing Specialist

We are looking for a highly skilled and data-driven Performance Marketing Specialist to manage and optimize paid advertising campaigns across LinkedIn Ads, Google Ads, META Ads, TikTok Ads, and other platforms. The ideal candidate should have a strong background in lead generation, CRM integration, tracking lead conversion, and data analytics. Experience with GA4, Google Search Console, GTM, and keyword research is essential.

This role requires someone with a strategic mindset, strong analytical skills, and a deep understanding of digital advertising and performance tracking. If you have a passion for scaling campaigns, optimizing ROAS, and driving measurable business growth, we want to hear from you!

Key Responsibilities

• Develop, execute, and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, META Ads (Facebook & Instagram), and TikTok Ads.
• Conduct thorough keyword research and audience segmentation to improve ad targeting.
• Implement and test ad creatives, landing pages, and conversion strategies to maximize lead generation.
• A/B test ad copy, creatives, and bidding strategies to improve CTR and conversion rates.
• Manage daily budgets, pacing, and bid strategies to ensure maximum ROI.

Tracking, Analytics & Reporting

• Track lead generation, customer journeys, and conversion rates from ad platforms to CRM.
• Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking to measure ad performance.
• Regularly analyze performance metrics (CPC, CPA, ROAS, CTR, etc.) and provide actionable insights.
• Generate weekly/monthly reports with campaign insights, key takeaways, and recommendations for improvement.
• Monitor and optimize funnel performance, ensuring leads are effectively nurtured and converted.
• Integrate and track lead data through CRM systems to monitor the sales pipeline.
• Work closely with the sales team to ensure lead qualification and nurturing strategies are aligned.
• Set up automated workflows for lead nurturing through retargeting, email campaigns, and remarketing ads.

Budgeting & Strategy

• Allocate and optimize marketing budgets to maximize ROI.
• Plan and implement multi-channel performance marketing strategies.
• Stay updated with advertising trends, new platform updates, and industry best practices.

Desired Candidate Profile

Key Requirements

• Minimum 3-4 years of hands-on experience in performance marketing.
• Expertise in LinkedIn Ads, Google Ads, META Ads, and TikTok Ads.
• Strong knowledge of lead generation and conversion tracking.
• Experience with Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager (GTM).
• Ability to track leads from generation to conversion through CRM integration.
• Proficiency in budget management, bid strategy, and ROI optimization.
• Strong analytical skills to interpret data and optimize campaigns.
• Excellent understanding of A/B testing, remarketing, and audience targeting.
• Experience in preparing detailed performance reports and campaign analysis.
• Strong communication skills and ability to collaborate with cross-functional teams.

Preferred Qualifications

• Experience with third-party automation and tracking tools.
• Knowledge of email marketing and marketing automation platforms.
• Understanding of SEO best practices and how they complement paid campaigns.
• Experience working in B2B, education, or technology industries.