Performance Marketing Associate

Our client is looking for an intelligent, passionate, and data-driven Performance Marketing Associate to join the Intelligence team full-time.

You will work with marketing teams to drive in-depth insights for marketing campaigns, leading analysis, reporting, and processes related to insights that help drive marketing decision-making and strategy.

The role focuses on improving Paid Media campaigns and channels through ongoing optimization and technology enhancements.

Key Responsibilities

• Lead exploratory projects to understand new data sources and tools
• Develop new methods for analysis based on shifting media and technology landscapes
• Build and own analytical tools and solutions addressing business needs and enabling better decisions by leadership
• Lead complex analytics requirements conversations, communicate with stakeholders to plan analysis approach, and guide key decisions
• Join paid and web data to create full-funnel customer analytics across channels
• Unify data and tell data stories using large datasets in easily digestible ways
• Translate complex business questions into sound data analysis for marketing and non-marketing stakeholders
• Provide a point of view on marketing performance, optimal spend allocation, actionable insights, and business decisions based on campaign performance
• Develop analysis methodology, mine, and analyze data, and provide recommendations and insights around specific marketing questions
• Create new reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Tableau, Google Data Studio, and other data/visualization tools; monitor for changes in trends, share insights, and make recommendations
• Leverage data from Adobe Analytics, Google Analytics, CRM like HubSpot, Salesforce, Zoho, and various other tools and platforms
• Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identify root causes of trends within the account
• Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data
• Brainstorm and provide client-specific testing suggestions to other members of the Paid Media team to encourage a culture of continuous testing
• Provide performance projections and budget recommendations for Paid Media efforts across various levels of data, including account, market, campaign, channel, and product line
• Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing
• Develop holistic SAC and LTV/incrementality evaluation by channel and tactic to drive the most efficient and incremental use of 3P media spends
• Ensure delivery of results at an operational level with respect to optimization, testing, scaling, and identifying the impact of activities on performance KPIs

Your Skills & Knowledge

• 1 year of experience as Performance Marketing Executive in a Marketing Agency
• Experience in Business Intelligence, attribution modeling implementation, and tracking
• Expert knowledge of web analytics and user behavior analysis (Adobe Analytics, Google Analytics, etc.)
• Experience analyzing data from a variety of different sources (quantitative and qualitative) and presenting the data clearly and concisely
• Expertise in reporting on media spend, efficiency, and optimization
• Experience with experimental design and writing testing briefs
• Comfortable leading report calls with no assistance and presenting report findings directly to clients
• Business fluency in written and verbal English
• Understanding of the dependencies between Awareness and Performance Marketing activities

If you're ready to take your career to the next level and make a meaningful impact, we'd love to hear from you!