Proactively identify, engage, and nurture potential partners to create a diverse pipeline that supports loyalty program growth and aligns with strategic business objectives.
Develop and negotiate partnership agreements that align with business objectives and optimize revenue potential, while collaborating with internal and external stakeholders to ensure comprehensive review and alignment.
Prepare financial models/business cases to evaluate the ROI of potential strategic partnerships and its initiatives.
Work closely with data and analytics teams to identify and obtain the necessary data for developing robust business cases and financial models.
Design promotional campaigns and offers that incentivize member participation and increase program enrollment.