P&L Sales strategy

Key Responsibilities

P&L Ownership & Business Growth:

• Own the Middle East P&L (with a focus on UAE) and drive revenue growth.
• Develop and execute strategic plans to scale revenue while maintaining profitability.
• Improve unit economics and maximize gross margins, driving P&L to 30% CM.

Sales & Market Expansion:

• Lead, build, and scale sales teams in the UAE market.
• Unlock local partnerships, B2B opportunities, and new revenue streams.
• Identify right pricing models for different MEA countries based on market research.
• Leverage deep MEA market knowledge to tailor offerings for optimal business growth.

Strategy & Execution:

• Improve lead-to-sales conversion rates.
• Work closely with marketing, product, and academy teams to enhance the sales funnel.
• Identify trends in MEA education and consumer behavior to drive strategic pivots.

Cross-Functional Collaboration:

• Work with department heads across marketing, sales, and operations to optimize the MEA sales process.
• Establish best practices in customer engagement, lead generation, and sales execution.

Customer & Market Intelligence:

• Develop a deep understanding of customer needs, sales objections, and competitive landscape.
• Utilize data-driven decision-making to fine-tune sales and marketing efforts.

Growth & Profitability Focus:

• Maintain healthy unit economics while driving customer acquisition and retention.
• Drive pricing experiments and sales optimization strategies tailored to the Middle East market.

Additional Expectations for the Role

Strong Understanding of the MEA Market

• Prior experience in running business operations in the MEA region, particularly the UAE.
• Ability to identify local market opportunities and execute strategic initiatives for sustainable growth.
• Expertise in pricing strategies for different MEA countries based on market conditions.

P&L Ownership & Financial Acumen

• Strong understanding of financial statements, revenue models, and cost structures to drive sustainable profitability.
• Ability to optimize sales funnels and improve key metrics to achieve 30% contribution margin (CM).

Problem Solving & Strategic Mindset

• Proven ability to analyze and resolve mid-funnel challenges, ensuring seamless lead conversions.
• Adaptable approach to business challenges, leveraging data and market trends for decision-making.

What We Are Looking For

• Proven Experience: 8-12 years in sales, business growth, P&L management, or strategic expansion, ideally in MEA (UAE) market.
• Market Expertise: Prior experience in the MEA region with a strong understanding of local consumer behavior and business models.
• Sales Leadership: Experience in building and scaling high-performing sales teams.
• P&L & Strategy: Strong grasp of financials, pricing models, and profitability strategies.
• Execution-Oriented: A bias for action with a history of driving revenue growth.
• Data-Driven Approach: Ability to analyze sales data, improve conversion rates, and optimize pricing.
• Relationship Management: Experience in developing partnerships, negotiating deals, and working with cross-functional teams.

Why Join Us

• Hyper-growth opportunity: Be part of an edtech blitz-scaling startup shaping the future of learning.
• Entrepreneurial freedom: Own and drive your own P&L with complete ownership.
• Global exposure: Work with a multi-national team and impact kids' education worldwide.
• High-reward environment: Performance-driven incentives with no upper limit on earnings.
• Impact-driven work: Solve real-world challenges in edtech and digital learning.

If you are a sales-driven leader with a passion for business growth, high ownership, and strategic execution, then this role is for you!

APPLY NOW & BE A PART OF BRIGHTCHAMPS UAE SUCCESS STORY!