Online Brand Manager Maybelline

ONLINE BRAND MANAGER

WE ARE MAYBELLINE, NEW YORK MAKE UP MADE FOR ALL! We work hard and play hard!

As an Online Brand Manager, you are taking on a very strategic central role for the brand as e-commerce represents 40% of MNY business in the GCC. This position has many stakeholders like brand, Zone, and the wider E-com community. You will need to have a strong understanding of the e-Commerce and digital environment to drive a consistent objective and brand identity across platforms alongside strong stakeholder management skills. You will determine the E-com growth in the years to come!

You will be responsible for creating the Brand Online Strategy to sustain our position as the #1 mass make-up brand.

Key Responsibilities:

• Build overall E-store brand image: content, layout, promotions (bundles) & story.
• Implement the e-commerce strategy: focus on increasing online and multichannel revenues by establishing the online selling strategy for a defined client/customer.
• Champion the Online Brand strategy including: setting framework, strategy & staging calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross-selling, and off-platform media (LF media budget).
• Develop a clear traffic strategy, execute & optimize for off-platform traffic for each platform.
• Responsible for developing marketing tools for the platform.
• Improve product/brand performance in their respective pillar by building insights through data.
• Constantly work on the buyer data to improve loyalty & repurchase.

Reporting Responsibilities:

• Deliver weekly reporting and update the team on performance by category (sell-out tracking) alongside a clear recommendation on next steps if needed.
• Own monthly reporting for the brand on E-com to Zone and ManCom.

Required Skills / Competencies / Experience:

• Demonstrate the ability to work with a diverse group of people and possess high collaborative skills across teams in organizations, fast in adapting to new environments and critical thinking.
• Strong negotiation skills, data-oriented, analytical, and sales budget planning skills.
• Strong Operational Marketing/Digital capability of building detailed activity plans.
• Collaborative and able to work between Sales & Marketing.