Merchandisers plan and manage product ranges, inventory, displays and promotions. They collaborate with buyers, suppliers, analysts and retail teams to have the right products in stock, on the shelf and in attractive displays at the right price to interest customers and produce sales.
Responsibilities
Planning and developing merchandising strategies.
Analyzing sales figures, market trends and customer behavior to determine product needs.
Stocking sales floor shelves and creating attractive product displays.
Determining the need for and implementing product promotions, price changes, mark downs, clear outs, etc.
Ensuring retail staff are well informed on product details and promotions.
Maintaining and tracking inventory.
Understanding customer behavior, monitoring stock movements, managing inventory levels, ensuring product displays are appealing to customers and implementing promotional activities.
Requirements and Skills
Proven working experience in merchandising.
Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate.
Up-to-date with the latest merchandising trends and best practices.
Excellent verbal and written communication skills.
Strong listening, presentation and decision making skills.
Commercial acumen and the ability to “decode” customers.