Merchandiser

The Online Merchandiser manages and executes end-to-end trading and merchandising operations to achieve e-commerce revenue targets and associated KPIs for Sandro, Maje, and Ted Baker. This role encompasses forecasting, revenue analysis, merchandising strategies, content management, and website trading performance.
What You Will Do
Driving On-Site Performance

• Identify and implement data-driven opportunities for improvement, including design optimization through testing, enhancing site search, and streamlining the customer journey to improve conversion rates.
• Leverage Voice of Customer (VOC) insights to refine the product offering and optimize the onsite user experience.

Assortment Management

• Support merchandising activities such as creating collection pages and visual merchandising (VM) in alignment with brand guidelines.
• Assist with the setup and execution of online campaigns for paid marketing, email, SMS, and other channels.
• Provide ad-hoc, daily, weekly, and monthly reporting support to the online merchandising team.

Merchandising

• Execute data-driven product merchandising across the homepage, categories, sub-categories, and landing pages.
• Create and manage collection pages and promotional categories in line with the brand calendar.
• Coordinate promotional activities and perform daily site audits.
• Ensure product data accuracy, including titles, descriptions, content, pricing, and availability.

Product Life Cycle Management

• Manage new product launches, product substitutions, and end-of-life product processes.

Website Animation & Updates

• Update homepage, category, campaign, and brand landing pages.
• Manage promotional calendars and campaigns.
• Highlight unique selling propositions (USPs) effectively.

Website Maintenance

• Contribute to achieving financial targets through effective merchandising and trading strategies.
• Maximize cross-selling, up-selling, and product positioning opportunities while maintaining stock availability.
• Ensure 100% accuracy of product content and assets for products going live.
• Collaborate with the e-commerce manager to execute marketing and promotional plans, including email campaigns and homepage content.
• Conduct competitor and market analysis, identifying opportunities and risks.
• Foster strong relationships with internal teams and ensure timely, accurate execution of tasks.
• Support e-commerce projects and initiatives, ensuring high-quality delivery in collaboration with internal stakeholders.

• Strong commercial acumen with the ability to focus on trading performance.
• A keen eye for product selection and merchandising.
• High customer focus with a strong understanding of customer needs.
• E-com operations, especially fulfillment and post-purchase behavior.
• Analytical and numerical skills with hands-on experience with MS Excel, PPT & GA.
• Experience in digital marketing KPIs and how digital marketing works for e-commerce transactional websites.
• Experience in e-tail and retail environments is essential.

What Equips You For The Role
Minimum Qualification and Knowledge
Education: Diploma in Marketing or equivalent
Minimum Experience: +2 years of experience in an e-commerce or merchandising role, preferably within a multi-channel retailer or pure-play environment.

• Solid understanding of e-commerce operations and retail processes.
• Proven ability to build strong relationships with key stakeholders.
• Experience with platforms such as Shopify or similar.
• Strong commercial acumen with the ability to focus on trading performance.
• A keen eye for product selection and merchandising.
• High customer focus with a strong understanding of customer needs.
• Analytical and numerical skills with hands-on experience with MS Excel, PPT & GA.
• Experience in e-tail and retail environments is essential.