Media Strategy Analyst

Job Description

The Media Strategy Analyst will be responsible for managing media planning and buying activities, analyzing campaign performance, and making data-driven recommendations to optimize media strategies. This role will involve collaborating with internal teams and external partners to develop and execute media plans that drive brand awareness and engagement.

Responsibilities

• Develop media strategies to reach target audiences
• Monitor and analyze campaign performance
• Optimize media buys based on data and insights
• Collaborate with internal teams and external partners
• Stay current on industry trends and best practices

Candidate Requirements

• Bachelor's degree in marketing, communications, or related field
• 2+ years of experience in media planning and buying
• Strong analytical skills and attention to detail
• Excellent communication and interpersonal skills
• Proficiency in media planning and buying tools/software
• Ability to work in a fast-paced, deadline-driven environment