Media Specialist

Job Responsibilities

1. Develop strategies, implement campaigns, and optimize the digital performance marketing channels (paid social, paid search, shopping campaigns, digital growth channels, SEO) to drive traffic, engagement, and retention.
2. Understand social media marketing, specifically paid media.
3. Effectively execute performance marketing strategies by deploying, implementing, and managing multi-channel campaigns.
4. Be a multi-tasker who can work with different countries on different projects simultaneously.
5. Manage budgets and leverage data across the digital marketing channels and campaigns to achieve scale and efficiency.
6. Handle multiple tasks/projects together with multiple countries.
7. Manage and maintain day-to-day operations including execution, QA, and reporting of campaigns.
8. Develop and execute test and learn strategies across all channels.
9. Measure the incrementality of the different channels and campaigns to achieve maximum efficiency.
10. Manage communication, set a process, and build relationships with internal and external stakeholders.
11. Identify new and emerging marketing channels.