Media Manager

TALABAT
Dubai
AED 120,000 - 200,000
Job description
Roles and responsibilities
  • Contribute to the overall success of the business by providing actionable insights and recommendations based on analyzing ad & partners performance data.
  • Identify opportunities for growth & revenue generation from our partners through data deep dives and advanced analysis.
  • Run insights workshops with top CPG brands to identify opportunities & unlock more ad revenue opportunities.
  • Build/lead execution plans around biggest opportunities in collaboration with the markets and other regional owners.
  • Drive brand recall/brand awareness and customer insights studies to identify ad incrementality and consumer insights reports.
  • Utilize advanced analytics techniques (e.g., predictive modeling, segmentation analysis) to forecast future performance and support business planning.
  • Create comprehensive reports and dashboards that visualize key metrics, trends, and actionable insights for stakeholders.
  • Collaborate with different teams (Vendor experience, Customer experience, Pricing, etc.) to ensure effective and successful workstreams are getting implemented.

What did we order?

  • Bachelor’s degree in Statistics, Business Analytics, Engineering, or a related field; Master’s degree preferred.
  • 6-8 years of experience working with exposure to data analytics role as well as exposure to commercial topics, experience in e-commerce company or market insights companies is a plus.
  • Ability to interpret complex data sets and draw out conclusion.
  • Proficiency in tools like Tableau, Power BI or Looker and able to optimize SQL queries for extracting data from databases.
  • Knowledge of Python, or other languages used for data manipulation and visualization.
  • Proficiency in using analytical tools: Excel and Google Sheet modeling, data visualization software.
  • Build easy-to-use dashboards to visualize Partner & Customer insights and performance data for stakeholders.
  • Project management skills: Ability to manage multiple priorities in a fast-paced environment, ability to drive prioritization when required.
  • Stakeholder management: Ability to work cross-functionally, ability to deal with senior stakeholders.
  • Ideally, some FMGC and/or eCommerce experience on the commercial side.

Desired candidate profile

Media Planning and Strategy

  • Ability to develop and execute media plans that align with the organization’s overall marketing and branding objectives.
  • Understanding of different types of media (digital, traditional, social, and broadcast) and how to integrate them into a cohesive strategy.
  • Skill in analyzing target audiences and selecting the appropriate media channels for maximum engagement and return on investment (ROI).

Digital and Social Media Expertise

  • Knowledge of digital platforms, including social media (e.g., Facebook, Instagram, Twitter, LinkedIn), search engines (e.g., Google Ads), and display advertising networks.
  • Expertise in leveraging social media platforms for brand awareness, customer engagement, and audience growth.
  • Familiarity with digital metrics and tools (e.g., Google Analytics, social media insights) to assess media performance and optimize campaigns.

Advertising and Campaign Management

  • Expertise in managing media buying processes, including negotiating with media outlets and agencies for ad placements.
  • Managing the budgeting, execution, and optimization of advertising campaigns to ensure they meet the company’s marketing goals.
  • Ability to monitor, analyze, and report on campaign performance, adjusting strategies as necessary to maximize results.

Relationship Management

  • Building and maintaining strong relationships with media outlets, journalists, influencers, and advertising agencies.
  • Negotiating contracts, media buys, and sponsorships to secure the best opportunities for the company.
  • Serving as a key point of contact between the company and the media, ensuring communication flows smoothly.

Content Strategy and Development

  • Ability to develop media content, including articles, videos, and visuals, for distribution across various media platforms.
  • Collaborating with creative teams to develop engaging, brand-consistent content for media outlets and advertising channels.
  • Ensuring that media content aligns with brand voice, messaging, and marketing goals.

Analytics and Reporting

  • Proficiency in analyzing media metrics to evaluate campaign effectiveness, ROI, and audience engagement.
  • Experience in reporting key performance indicators (KPIs), such as impressions, click-through rates (CTR), and conversion rates, to senior management.
  • Data-driven decision-making to adjust media strategies based on performance insights and trends.

Budget Management

  • Managing media budgets to ensure efficient use of resources and maximum exposure within the target audience.
  • Ensuring that media investments deliver optimal results while staying within allocated budgets.
  • Tracking and reporting on media spend and ensuring that financial goals are met.
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