Media Buyer

Media Buying & Strategy:
Develop and implement comprehensive media buying strategies tailored to promote real estate properties and services across key digital channels.
Analyse and optimize media buying performance to maximize the effectiveness of advertising campaigns.

Campaign Management:
Launch, monitor, and manage advertising campaigns on digital platforms including social media (Facebook, Instagram, LinkedIn), Google Ads, and real estate portals.
Continuously analyse campaign performance metrics and optimize strategies to ensure maximum return on investment (ROI).

Collaboration & Content Creation:
Work closely with the marketing team to create and develop engaging and compelling ad content, ensuring it resonates with the target audience and drives quality leads.

Market Insights & Trend Monitoring:
Stay up-to-date with industry trends, competitor activity, and emerging digital platforms to identify new opportunities for advertising placements and improve campaign strategies.

Vendor Relations & Negotiations:
Build and maintain strong relationships with media vendors and negotiate pricing and contracts to ensure cost-effective media buying strategies are implemented.
Ensure that all media placements are on-brand and within budget.

Reporting & Analysis:
Provide regular reports on media campaign performance, analysing metrics, and suggesting improvements based on data-driven insights.
Track the performance of different media channels and report on key performance indicators (KPIs).

Requirements

Experience:

· Proven experience in media buying with a strong focus on real estate or related sectors.

· Solid background in managing successful advertising campaigns on digital platforms such as Google Ads, Facebook Ads, and real estate portals.

· Familiarity with digital marketing tools (Google Analytics, Facebook Ads Manager, etc.) and the ability to analyse and act on performance data.

· Strong negotiation skills and experience in dealing with media vendors and agencies.

Skills & Competencies:

· Strong communication and interpersonal skills.

· Ability to manage multiple projects simultaneously while maintaining attention to detail.

· Goal-oriented with a proven ability to meet deadlines and work independently.

· Excellent organizational and time management skills.