Measurement Partner Manager, METAP

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

About the Role

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

TikTok is looking for a full-time Measurement Partner Manager. This Dubai-based role will supervise all Measurement Partners in the METAP (Middle East, Turkey, Africa, Eastern Europe) region and report to the Measurement Head of AMA (APAC, Middle East, Africa, Eastern Europe). You and your leads will partner with our top METAP clients and agencies to help measure the effectiveness of their investment with our platform.

In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support. We seek highly-driven, empathetic individuals who are looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.

What You Will Do

1. Grow the team with high-performing measurement talent.
2. Partner primarily with clients and agencies to provide good measurement that can lead to better understanding of their performance on the platform.
3. Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for agencies and clients.
4. Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams.
5. Partner with METAP leadership to provide ongoing Measurement POV to our relevant clients and regional teams.
6. Partner with product and partnerships teams to help prioritize the right measurement partnerships for the region.
7. Partner with global teams to build the case for sustained team growth across additional growth teams (research, data science).

Minimum Qualifications

1. Experience with digital advertising, large marketing-related organizations, or measurement suppliers in Middle East / Africa where most recent responsibilities have included management, organizational growth, operational discipline, and client success.
2. A strong track record of building analytical teams with clear examples of operational discipline and strategic acumen.
3. Relevant bachelor's degree in a quantitative field; graduate degree's in a science, mathematics, operations, business, digital marketing, or research preferred.
4. Experience in inferential problem solving through experimental design and analytical methods.
5. Exceptional time-management and goal-oriented task management skills is a must.
6. Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill.

Preferred Qualifications

1. Management experience in service-based leadership.
2. Proficiency with performance attribution measurement.
3. Experience with advertising agencies or complex marketing data-driven organizations preferred.
4. Interest in working in a fast-paced environment with global talent.
5. Familiarity with regional industry lobby groups and measurement initiatives a plus.