Marketing Specialist (Content Creator/Graphic Designer) - DMC/Tourism
Job description
Marketing Specialist (Content Creator/Graphic Designer) - DMC/Tourism
Responsibilities
- Design and produce high-quality marketing materials, including brochures, flyers, banners, infographics, and event signage.
- Develop creative concepts and design for client proposals, presentations, and custom itineraries.
- Collaborate with the sales and marketing teams to design visually compelling presentations for meetings, events, and campaigns.
- Create and manage original content for social media platforms, websites, blogs, newsletters, and promotional campaigns.
- Write compelling copy that aligns with the company's tone and engages target audiences.
- Manage the creation of visual content (images, videos, reels) for social media channels (Instagram, LinkedIn, Facebook).
- Ensure all content aligns with the company's overall brand strategy, tone, and style.
- Maintain and update the visual assets library and brand guidelines to ensure consistency across all touchpoints.
- Plan and execute integrated marketing campaigns (online and offline) to promote the DMC's services.
- Create engaging content for digital channels, including email marketing campaigns, newsletters, social media posts, and paid advertisements.
Requirements
- Bachelor's degree in Graphic Design, Digital Marketing, Communications, or a related field.
- 2-4 years of experience in graphic design, content creation, or a similar role, preferably in the travel or hospitality industry.
- Proficiency in design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and video editing software.
- Strong understanding of social media platforms, SEO, and content marketing strategies.
- Creative, innovative, and able to work in a fast-paced environment with tight deadlines.
Key Attributes
- Ability to balance creativity with strategic business needs.
- Highly organized with strong time management skills, strong attention to details.
- Proactive, collaborative, and solution-oriented mindset.