Marketing Specialist (Content Creator/Graphic Designer) - DMC/Tourism

MTS Globe
United Arab Emirates
AED 50,000 - 200,000
Job description

Marketing Specialist (Content Creator/Graphic Designer) - DMC/Tourism

Responsibilities

  • Design and produce high-quality marketing materials, including brochures, flyers, banners, infographics, and event signage.
  • Develop creative concepts and design for client proposals, presentations, and custom itineraries.
  • Collaborate with the sales and marketing teams to design visually compelling presentations for meetings, events, and campaigns.
  • Create and manage original content for social media platforms, websites, blogs, newsletters, and promotional campaigns.
  • Write compelling copy that aligns with the company's tone and engages target audiences.
  • Manage the creation of visual content (images, videos, reels) for social media channels (Instagram, LinkedIn, Facebook).
  • Ensure all content aligns with the company's overall brand strategy, tone, and style.
  • Maintain and update the visual assets library and brand guidelines to ensure consistency across all touchpoints.
  • Plan and execute integrated marketing campaigns (online and offline) to promote the DMC's services.
  • Create engaging content for digital channels, including email marketing campaigns, newsletters, social media posts, and paid advertisements.

Requirements

  • Bachelor's degree in Graphic Design, Digital Marketing, Communications, or a related field.
  • 2-4 years of experience in graphic design, content creation, or a similar role, preferably in the travel or hospitality industry.
  • Proficiency in design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and video editing software.
  • Strong understanding of social media platforms, SEO, and content marketing strategies.
  • Creative, innovative, and able to work in a fast-paced environment with tight deadlines.

Key Attributes

  • Ability to balance creativity with strategic business needs.
  • Highly organized with strong time management skills, strong attention to details.
  • Proactive, collaborative, and solution-oriented mindset.
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