Marketing Specialist

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

The ideal candidate will have at least 3-4 years of experience in Search Engine Optimization (SEO) and Pay Per Click (PPC) as well as strong written and verbal skills. The candidate should also be results-driven, task-oriented, and organized. The Global SEO/PPC Specialist will be responsible for developing, implementing, and launching SEO, SEM, Link Building, and PPC Campaigns for various clients in different languages and markets. The candidate must have a strong understanding of search engine marketing in Google AdWords, Google Analytics, SEOmoz, Bing, Yahoo, and other SEO Tools.

Duties:

• Implementation of Global SEM campaigns and Content strategies
• Implementation of organic SEO tasks including on-page and on-site optimization
• Manage link building strategy and high-quality backlinks campaigns
• Help create Multilingual SEO/PPC strategies for clients including extensive keyword research and analysis
• Manage and optimize Multilingual PPC campaign components including keyword strategy, geographic settings, bid prices, cost per conversion, cost per click, etc.
• Assist in reviewing Search Engine Marketing campaigns and optimizing under-performing listings
• Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements
• Conduct keyword research with CPC estimates and develop quality keyword list
• Assist the content development team with content creation and blogging

Requirements:

• Strong written and communication skills in English
• Strong experience with Google AdWords and pay-per-click advertising
• Strong experience with Google Analytics
• Strong experience in Organic SEO (on-page and on-site optimization)
• Knowledge of Global Search Engines and Multilingual SEO in different languages
• Experience in multilingual keyword research and strategy
• Strong knowledge of search ranking criteria
• Solid experience with link building campaigns
• Knowledge of Social Media and Digital Marketing
• Knowledge of HTML and CSS
• Excellent verbal and written communication skills and ability to write technical documentation and blog posts
• Ability to manage details, overall flexibility, and efficient work habits
• HubSpot experience is preferred

Education/Experience:

• Bachelor's degree in Information Technology or Computer Science
• 3-4 years experience specializing in Search Engine Marketing and Optimization

Company Industry:

• Other

Department / Functional Area:

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords:

• Marketing Specialist
• Manufacturing