Marketing Specialist

Job Title: Marketing Specialist

Reports To: CEO

Direct Reports: Graphic Designer

Working Schedule: Monday - Friday 9 AM to 6 PM

Job Overview:

The Marketing Specialist will be responsible for developing and executing strategies to enhance the company's brand presence across all channels with a strong focus on social media. This role is crucial in ensuring consistent brand messaging, increasing customer engagement, and maintaining a strong market position in the lighting industry.

Key Responsibilities:

• Brand Strategy: Develop and implement brand strategies to strengthen market positioning and increase awareness.
• Creative Direction: Oversee the creation of marketing materials and social media content to align with brand guidelines.
• Social Media Management: Lead the social media strategy, creating engaging content and campaigns to enhance brand visibility and audience engagement across platforms (Facebook, Instagram, LinkedIn, etc.).
• Market Research: Conduct consumer and competitor research to identify trends and opportunities for brand growth.
• Campaign Management: Plan and execute multichannel marketing campaigns in collaboration with the design and social media teams.
• Brand Consistency: Ensure a unified brand message across all marketing channels, including digital, print, and social media.

Qualifications:

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: Minimum of 3 years in brand management or marketing with a strong background in social media management.
• Skills: Excellent communication, creative direction, and project management skills. Proficiency in social media platforms and marketing tools.