Marketing Specialist

VentureOne is not just a company; it is an innovation hub, a hotbed of creativity, and a place where groundbreaking ideas become a reality. Our team is a diverse mix of visionaries, strategists, and go-getters, all united by a shared mission: to redefine industries and pave the way for success, both locally and globally.

At VentureOne, we seek a passionate and experienced Marketing Specialist to join our team and lead our marketing efforts across VentureOne sub-brands. The selected candidate will be responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, generate leads, and achieve our growth objectives while aligning with the overall ATRC brand.

Responsibilities

Integrated Marketing Strategy & Campaign Management

1. Develop and implement a data-driven marketing strategy to achieve brand awareness and lead-generation goals.
2. Manage all aspects of digital marketing, including channels such as website, content marketing, and social media marketing.
3. Work closely with Marcomms teams internally to create high-quality content, plan, launch, and manage integrated marketing campaigns across different channels.
4. Develop central marketing campaigns emphasizing the brand's overall strength and technological prowess.
5. Design team-specific messaging within the campaign framework targeting relevant audiences through appropriate channels.
6. Analyze data to identify trends, measure ROI, and optimize campaigns for better results.

Marketing Budget Management

1. Develop and manage marketing budget across different channels.
2. Track and analyze marketing spending to ensure efficient use of resources.

Social Media & Influencer Engagement

1. Plan, execute, and optimize paid digital advertising campaigns across various platforms, including social media, search engines, and display networks.
2. Identify and engage with relevant influencers and industry partners to enhance brand visibility and reach.

Branding & Team Collateral Development

1. Work with different teams across sub-brands (for example - cars, drones, buggies) to create customized branding, livery management, and oversee applications.
2. Each sub-brand (example - agritech, autonomous robotics, cyber security, cryptography/quantum) will need attention for its intended target audience. Leverage design elements like secondary colors, patterns, or mascots to reflect their individuality.
3. Ensure all sub-brand elements (logos, uniforms, marketing materials) maintain core brand elements like fonts and color palette variations.

Analytics and Reporting

1. Monitor and analyze digital marketing and social media metrics to measure the effectiveness of campaigns and identify areas for improvement.
2. Prepare regular reports, including key performance indicators (KPIs), to track progress and provide actionable insights to stakeholders.
3. Utilize data-driven insights to optimize digital marketing strategies, allocate budgets effectively, and enhance return on investment (ROI).

Other

1. Support across shared services for digital, social media, and website development.
2. Coordinate across multiple agencies such as social media, web development, and video production agencies to ensure different elements of the brand can be brought together as a campaign.
3. Participate in any group-wide campaigns by the Marketing & Communications team.

Requirements

1. Proven experience (8-10 years) as a Marketing Specialist, with a track record of successful marketing campaigns within B2B Software, Cyber Security, or robotics.
2. In-depth knowledge of marketing mix, digital channels, social media platforms, and content management systems.
3. Strong creative and analytical skills, with the ability to leverage data to drive decision-making.
4. Excellent written and verbal communication skills, with a keen eye for detail and strong English language proficiency.
5. Strong project management skills, with the ability to prioritize tasks and meet deadlines.