Marketing Specialist

Overview

About AIQ:

AIQ is an Abu Dhabi based joint venture company between Presight and ADNOC, which focuses on developing artificial intelligence technologies. AIQ develops and commercializes AI products and applications for energy world. It aims in providing end-to-end solutions by using its data, cloud and talents to develop AI solutions that seek to reduce costs and generate revenue for its clients. AIQ embodies an innovative and entrepreneurial spirit that embraces challenges to push boundaries and seeks to welcome professionals to its team that share the desire to make meaningful and impactful contributions to its mission. Always on the cutting edge of technology, AIQ provides its talent all the opportunities to thrive and excel. Working at AIQ includes dealing with massive data sets, an AI infrastructure that is powered by the latest NVIDIA GPU cloud computing platform and access to limitless computing, storage and network resources.

About the role:

We are looking for a Specialist - Marketing to support the strategic planning and execution of marketing initiatives that drive brand visibility and product adoption for AIQ. This role focuses on managing high-impact events (including internal events) and executing product marketing strategies that communicate AIQ’s leadership in AI-driven energy solutions.

Responsibilities

Key Accountabilities

Event Management:

• Plan, organize, and execute high-profile external events, conferences, and industry sponsorships to enhance AIQ’s brand presence and thought leadership.
• Manage internal events such as townhalls, employee engagement activities, and strategic communication sessions to ensure cohesive internal branding and messaging.
• Coordinate end-to-end event logistics, including vendor management, budget oversight, and on-site execution to ensure a seamless experience.
• Collaborate with cross-functional teams to develop event content, including speaker sessions, panel discussions, and product demonstrations.
• Measure event success against strategic goals, capturing feedback, and reporting on key performance metrics to optimize future events.

Product Marketing:

• Develop and execute product marketing strategies that effectively communicate the value and differentiation of AIQ’s solutions to target audiences.
• Collaborate with Product and Sales teams to create impactful go-to-market plans, including product launches, marketing collateral, and sales enablement tools.
• Craft compelling messaging and positioning that resonate with customer pain points and industry trends, driving demand and market adoption.
• Conduct market research and competitive analysis to identify opportunities and inform product positioning strategies.

Campaigns and Content Development:

• Support the planning and execution of integrated marketing campaigns, leveraging digital channels, social media, email, and paid media.
• Oversee the creation of high-quality content, including product brochures, case studies, videos, blogs, and website updates that enhance brand storytelling.
• Ensure all content aligns with AIQ’s brand voice and strategic messaging framework.

Collaboration and Stakeholder Management:

• Work closely with the Sales, Product, and Communications teams to align marketing initiatives with business objectives.
• Manage relationships with external agencies, event partners, and vendors to maximize brand exposure and marketing impact.

Performance Measurement and Reporting:

• Track and analyze the performance of marketing campaigns and events, providing clear ROI metrics and actionable insights.
• Monitor key performance indicators (KPIs) and adjust strategies to improve engagement and conversion rates.

Key Interfaces

Internal:

• Senior Specialist, Marketing for strategy alignment and reporting.
• Product Managers for product marketing strategy and content development.
• Sales teams for alignment on go-to-market initiatives and lead generation.
• Communications team for brand messaging and content consistency.
• HR and Executive teams for internal events and employee engagement activities.

External:

• Event organizers, marketing agencies, and strategic partners for event execution and campaign amplification.

Qualifications

Knowledge and Experience

Qualifications and Experience:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of experience in marketing with a strong focus on event management and product marketing, preferably within the technology or energy sectors.
• Proven track record of planning and executing successful events (both external and internal) and product marketing campaigns.

Essential Knowledge and Skills:

• Strong project management and organizational skills with the ability to handle multiple events and campaigns simultaneously.
• Excellent written and verbal communication skills, with a knack for storytelling and crafting persuasive product messaging.
• Experience with digital marketing channels, social media platforms, and marketing automation tools.
• Analytical mindset with the ability to interpret marketing performance data and adjust strategies accordingly.
• Collaborative team player with strong interpersonal and stakeholder management abilities.