Marketing Specialist

MARKETING SPECIALIST

You love our vehicles, and you know exactly how to communicate that passion to your customers and importers. Establishing and maintaining key marketing activities to build on relationships and create new customers. So bring your creativity, enthusiasm, and strategic thinking and make the most of it with Abu Dhabi Motors.

Abu Dhabi Motors - BMW Group Retail Middle East – More than a career

New beginnings, unrivaled opportunities, and unparalleled personal growth. This is your moment. Your time to shine, to explore your potential, and take everything to a whole new level. Because this is Abu Dhabi Motors, and you know a career here is unlike anywhere else. Industry-leading and globally-renowned, seizing one of our opportunities could well transform your life.

The benchmark for automotive retail

Design quality. Exceptional service. State-of-the-art technology. There’s a lot to be proud of in our vehicles. We’re dedicated to bringing tomorrow’s driving experience to our customers today. And we want to create marketing activities that build on their loyalty, generating memorable experiences that are years ahead of the competition.

You’ll be given all the tools you need to develop and maintain effective marketing strategies that address the expectations of our customers. In return, we’ll give you every opportunity to make the most of your own future with us.

Your role

• Support Marketing Manager in implementing marketing plans as per the approved marketing budget and guidelines, ensuring consistency with strategies from the regional office.
• Ensure marketing activities outcomes reflect on the business qualitatively and quantitatively.
• Assist in collating competitors’ activities regarding communication, pricing, packaging, and planning.
• Participate in regular meetings with the Marketing Manager and Sales (Brand, Aftersales, Parts, Service) team to analyze market needs.
• Set marketing campaigns and activities based on collected data from the CRM department. Coordinate in the preparation of marketing campaigns, digital and social media plans, advertising, and direct marketing.
• Collaborate in promotional PR activities, conferences, events, sponsorships, and product placements.
• Ensure marketing communications align with BMW/ MINI CI and are approved by the regional Sales Manager and Marketing Manager in both digital and conventional manners.
• Coordinate with the CRM manager for better customer data collection and analysis.
• Assist the Marketing Manager in measuring ROI from all marketing activities, taking into consideration Sales Funnel numbers and ratios generated accordingly.
• Maintain effective working relations and contacts with key external parties, such as Brand Principals, vendors, etc.
• Prepare and deliver ad-hoc reports as required by the Marketing Manager.

Your profile

Your passion for our vehicles and outstanding customer service skills will be matched only by your marketing experience in automotive. You’ll have the tenacity and commitment to realize your potential, and the confidence to provide leadership and support to the rest of the team, developing and implementing effective marketing strategies.

Requirements:

• Bachelor’s Degree in Marketing or Business-related discipline
• 3 years of experience in a similar capacity, preferably from the automotive industry
• Professional experience of working with and managing agencies and internal company resources.
• Good communication and presentation skills
• Good organizational and planning abilities, including the ability to deal with/work under pressure and tight deadlines.
• Computer literate in Microsoft Office applications including Word, PowerPoint & Excel
• Experience in using a variety of CMS and social media platforms and tools.

Rewards

Your hard work will be rewarded with the opportunity to join one of the world’s leading luxury automotive brands, the chance to work with a variety of people from many different backgrounds, along with ongoing training and career development.