Marketing Specialist

Location: PSI Abu Dhabi, UAE

Employment Type: Full-Time

Reports To: Marketing Manager

Job Overview:

PSI Abu Dhabi is seeking a creative and results-driven Marketing Specialist to join our dynamic team. The ideal candidate will have experience in developing and executing marketing strategies across digital and traditional channels. As a Marketing Specialist, you will be responsible for supporting the marketing team in driving brand awareness, increasing lead generation, and improving customer engagement through various marketing campaigns and initiatives.

Key Responsibilities:

• Develop, implement, and optimize multi-channel marketing strategies to drive brand visibility, customer engagement, and business growth.
• Manage and execute digital marketing campaigns across various platforms, including email marketing, social media, SEO, SEM, and content marketing.
• Collaborate with the creative team to produce engaging marketing content, including blogs, website copy, social media posts, and video content.
• Monitor and analyze campaign performance, using data-driven insights to optimize marketing efforts and improve ROI.
• Coordinate marketing events, webinars, and product launches to engage with customers and build brand awareness.
• Conduct market research to identify trends, customer preferences, and competitive insights, using the data to inform marketing strategies.
• Assist in the creation and management of marketing collateral, including brochures, flyers, email templates, and presentations.
• Support the development and management of the company's website, ensuring content is relevant, up-to-date, and optimized for SEO.
• Work closely with the sales team to align marketing efforts with sales goals and provide support for lead generation and nurturing activities.
• Monitor and manage the company's social media presence, creating and scheduling posts, responding to inquiries, and tracking performance.
• Stay updated on the latest marketing trends, tools, and technologies to ensure PSI Abu Dhabi's marketing efforts are innovative and competitive.

Key Requirements:

• A Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least 2 years of experience in a marketing role, preferably in a digital marketing environment.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media advertising, email marketing software, and SEO tools.
• Experience with content creation, including written, visual, and video content for digital platforms.
• Strong understanding of social media marketing and the ability to manage and grow social media channels.
• Analytical skills with the ability to interpret data and adjust strategies for better performance.
• Excellent written and verbal communication skills, with the ability to create compelling content and communicate ideas clearly.
• Ability to work independently and as part of a team, managing multiple projects and meeting deadlines.
• Detail-oriented, creative, and proactive, with a passion for marketing and innovation.

Preferred Qualifications:

• Experience with marketing automation tools and CRM platforms (e.g., HubSpot, Salesforce).
• Knowledge of graphic design tools (Adobe Creative Suite, Canva) is a plus.
• Familiarity with paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Experience in B2B or B2C marketing is advantageous.