Marketing & Social Media Account Officer

Job Posting: Social Media Specialist with AI Competency

Location: Abu Dhabi, UAE

Key Responsibilities:

• Develop and implement comprehensive social media strategies to enhance brand visibility and engagement across multiple platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
• Utilize AI tools and technologies to analyze social media trends, track performance metrics, and optimize content strategies.
• Create, curate, and manage high-quality, engaging content tailored to our target audience.
• Monitor and respond to social media interactions in a timely and professional manner.
• Collaborate with marketing, design, and content teams to align social media efforts with overall marketing campaigns and objectives.
• Conduct regular social media audits and competitor analysis to identify areas for improvement.
• Stay up-to-date with the latest social media trends, tools, and best practices, particularly those related to AI and machine learning.
• Generate and present reports on social media performance, insights, and recommendations for enhancement.

Qualifications:

• Bachelors degree in Marketing, Communications, Computer Science, or a related field.
• Proven experience as a Social Media Specialist or similar role, with a portfolio of successful social media campaigns.
• Strong understanding of AI technologies and their application in social media marketing.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and AI analytics platforms (e.g., Sprinklr, Brandwatch).
• Excellent communication and writing skills in English; proficiency in Arabic is a plus.
• Creative mindset with the ability to generate innovative ideas and content.
• Strong analytical skills with the ability to interpret social media data and trends.
• Ability to work independently and as part of a team in a fast-paced environment.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.

Preferred Qualifications:

• Experience with paid social media advertising and campaign management.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite).
• Certification in social media marketing or related areas.