Marketing & PR Specialist

JOB CONTENT

Responsible for providing support to the Marketing & CRM Manager - MEA in day-to-day operations of the Marketing department to improve internal and external communications and better promote the brand at an organizational and departmental level. Also responsible for ensuring the coordination of day-to-day marketing and PR activities within the agreed upon guidelines and offering incentives or tailor-made action plans across UAE, Kuwait, Turkey and Saudi Arabia.

Functional Responsibilities

Marketing

1. Assist in the development of yearly and quarterly marketing plans and calendar of activities for the respective portfolio of brands.
2. Implement the marketing, promotional activities for the brand, as per the agreed plans.
3. Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the business apply and adhere to the guidelines across all managed marketing activities.
4. Coordinate on daily basis with sales team, and/or store managers to identify possible marketing requirements and support for the business.
5. Assist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, post activity reports after each sponsorship/display activity, etc. as required.
6. Assist in collating competitors’ activities vis a vis communication, pricing, packaging and planning.
7. Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc.
8. Update and maintain the marketing calendar for all promotional initiatives.

1. Collaborate with key internal stakeholders to develop messaging and communication strategies that effectively convey the company's goals, values, and mission.
2. Build and maintain relationships with media contacts and external stakeholders to generate positive coverage and maximize media exposure.
3. Manage incoming media requests, ensuring timely and appropriate responses.
4. Monitor, analyze, and report on media coverage, identifying opportunities to enhance the company's reputation and mitigate potential risks.
5. Create and maintain a database of media contacts and other external stakeholders.

1. Graduate, preferably in Business Administration with a specialization in Marketing.

1. 3 to 5 years of marketing experience, ideally within luxury retail.

1. Excellent communication and interpersonal skills.
2. Good organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines.
3. Computer literate in Microsoft Office including Word, PowerPoint & Excel.

1. Fluent in English.
2. Other languages a plus as required.

1. Availability for business travel.

1. Strong analytical approach.
2. Communication skills.
3. Positive attitude in facing new projects.
4. Autonomy and entrepreneurial spirit.
5. Networking skills.
6. Strong knowledge of CRM tools and techniques.