Marketing Manager (Strategy and Analysis)

Marketing Manager (Strategy and Analysis)

This role is for a Marketing Manager who will report to the Regional Marketing Director. The role will be responsible for the strategy, analysis, and execution of integrated marketing plans designed to attract delegates to a range of conferences and events. This person will be a relationship-builder adept at developing beneficial relationships with key stakeholders and partners. They will also be a team player who thrives in a busy, fast-paced environment.

Key Responsibilities:

1. A large focus on strategy, analysis, and managing the budget for each event's marketing plan.
2. Conduct detailed analysis of past performance to develop marketing strategy.
3. Ownership and responsibility for all marketing and communication strategies including: data, external marketing, communication, and messaging.
4. Select data from the internal database based on segmentation and messaging.
5. Deliver on KPIs and agreed targets for direct revenue generation and lead generation.

Minimum Requirements:

1. Experience within B2B direct marketing, tracking, and analysis.
2. Must be fluent in written and verbal English.
3. Experience in a high-volume, fast-paced, deadline-driven environment.
4. Solution-oriented team player.
5. Ability to work with CRM systems and internal databases.

About The Company:

Mackenzie Jones Middle East has decades of HR, Marketing, Finance & Accounting, Sales, Secretarial & Business Support, Management Consulting, and Engineering recruitment expertise. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies, and candidates as individuals who have unique needs. We’re growing rapidly because people appreciate our honesty, commitment, and results.