Marketing Manager, MEA

• Manage and develop offer portfolio, Master the Offer knowledge and the Offer environment.
• Manages or supports the launch of new offers over time, to encourage growth of market share and compatibility with needs, guaranteeing achievement of goals.
• Implement the Marketing Mix (Product, Place, Price, and Communication) adapted to the offer.
• Guarantees profitability of the offer (price, mix, etc.)
• Responsible for price positioning and consolidated margin optimization for the whole offer sold in the Region.
• Provide all the required products feedback to APMEA management, Factories and Platform management team to achieve Cost Optimization revenue growth and margin improvement.
• Consultative selling to end users, contractors & consultants to ensure product / brand listing in AML.
• Responsible for S&OP, Excess / Obsolete, Phase-in / Phase-out and Portfolio performance.
• Manage certain supplier with regards to products, pricing & delivery.

Operational Marketing

• Responsible for market measurement, evolution analysis and relevant action plans.
• Monitor the competition and analyzes competitors offer positioning & collect market pricing.
• Provide the elements required to support the offer and build the relevant action plans.
• Initiate & coordinate development of action plans to penetrate new market segments.
• Take part in Sales, Inventory & Operation Planning process.
• Help Businesses generate leads.
• Contribute to the Sales Forecast Data Quality & perform win-loss analysis.
• Prepare with Channel management team the products Forecast.
• Lead demand creation and prescription activities.
• Support in preparing Cost sheet and Discount process.
• On time Monthly Reporting.

Strategic Marketing

• Head all Business information related to Fluid solutions platform.
• Participate in developing global & regional Marketing strategies and conduct market analysis and sales strategy that ensures attainment of company sales goals.
• Understand and share Offer Strategy with the Factories & APMEA Unit to adapt and execute it locally.
• Perform market sizing & generate strategies to improve the market share.
• Generate the 3 / 5 Years Strategic Plan for the platform.
• Work with Leadership team to finalize the Annual Operation Plan for the region.

Marketing communication & Training

• Effectively promote and communicate brand and product value propositions, features and benefits through writing engaging content for sales collateral, communications, and marketing campaigns.
• Create sales collateral including, but not limited to, brochures, sell sheets, tech data sheets, case studies, thought leadership articles, videos, and presentations.
• Responsible for writing, editing and proofing content.
• Work along with APMEA marketing team to develop print and online advertising (including the management of the annual calendar, creative development, competitive analysis, etc.).
• Work along with regional marketing to manage social media communications including press releases, trade editorial, product write-ups, case studies, thought leadership articles, etc.
• Evaluate performance of all marketing efforts and campaigns.
• Help track and manage the annual marketing budgets.
• Ensure that all relevant resources are properly trained concerning the offer sold in the Region and have the right tools / methodologies.
• Organize the Sales and customer’s trainings.

EDUCATION & Experience :

Bachelor’s degree or above in Mechanical Engineering.

10 years Experience in same industry.

High presentation Skills.

HVAC & Plumbing network Experience.

Experience in Building Strategy.

Experience in MARCOM, Communication Marketing & Operation Marketing.

MANAGEMENT : None.

QUALIFICATIONS :

• Excellent leadership, time management and organizational skills.
• Outstanding abilities in communication and presentation.
• Proficiency with online marketing and social media strategy.