Marketing Manager - Luxury brands

About Us:
As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion, and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, and Armani, to name just a few!

About The Role:
To plan and ensure the execution of marketing campaigns, promotions, and events for the allocated Business Portfolio (BP), in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand/Principals guidelines.

What You’ll Be Doing:

1. Assist the Division Marketing Manager in developing and executing tactical initiatives across all marketing functions, throughout and across the BP according to the specific and identified needs of the BU.
2. Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities.
3. Identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the Division Marketing Manager.
4. Map competitors‘ activities vis a vis communication, pricing, packaging, and planning in relation to allocated Al Tayer brand strategy.
5. Develop and execute BTL, POS, and marketing collateral in line with marketing objectives and ensure quality production of the same.

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