Marketing Manager (exhibitions)

About company:

I am excited to represent a large multinational group and a leading global events and publishing company that connects a large audience annually through a diverse portfolio of exhibitions.

The role executes marketing campaigns for events and digital products, aligned with KPIs, across the MEAA region. It involves collaborating with event managers and leadership and contributing to other initiatives.

Key responsibilities:

1. Develop and implement integrated marketing strategies for a construction portfolio, including exhibitor, conference, and visitor campaigns.
2. Manage marketing budgets, create content calendars, and develop marketing materials, ensuring alignment with business objectives and target audience segmentation.
3. Monitor campaign performance, generate reports, and adjust strategies based on data insights, while maintaining event websites and digital channels.
4. Identify and manage media partners, negotiate barter deals, oversee digital marketing activities, manage suppliers, and support strategic partnerships.

Requirements & skills:

1. Demonstrable marketing experience with a willingness to learn; Arabic language skills are a plus.
2. Ability and willingness to travel for business and events.
3. Experience with marketing tools like Adestra, PowerBI, Salesforce, Google Analytics, and social media management suites is a plus; exhibition marketing experience is also desirable.
4. Excellent copywriting skills, and up-to-date knowledge of 360 marketing trends and best practices.
5. BSc/MSc in Marketing or related field preferred.

If this screams you, apply now!