Marketing Manager Events / Ethara

JOB TITLE : Marketing Manager Events (Fee For Service & Joint Venture events portfolio)

UNIT : Commercial

REPORTS TO: Marketing Director

JOB LOCATION : Abu Dhabi, UAE

POSITION DETAILS:

JOB PURPOSE OVERVIEW

Developing and executing comprehensive marketing strategies that drive Fee For Service & Joint Venture events portfolio objectives including brand awareness, customer acquisition, and revenue growth. This role will lead a dynamic marketing team, oversee campaigns across multiple channels, and work closely with cross-functional teams to ensure alignment with business objectives.

DUTIES AND RESPONSIBILITIES:

• Develop and implement comprehensive marketing strategies to drive brand awareness and revenue growth.
• Lead and mentor the marketing team to achieve campaign goals and deliver exceptional results.
• Oversee multi-channel marketing campaigns, ensuring they are executed on time, within budget, and meet key performance indicators.
• Analyse marketing data to assess campaign effectiveness and provide actionable insights for continuous improvement.

DIRECT REPORTS: Marketing Specialist, Marketing Senior Specialist

CONTRIBUTION TO CULTURE: Promote Ethara's brand values, vision, and mission by creating campaign concepts that reinforce Ethara's culture.

WORKING CONDITIONS:

• UAE based with domestic and international travel as required.
• Remote working permitted in line with Human Capital policies.

QUALIFICATIONS

EXPERIENCE EXPECTED: 5-10 years of experience in marketing roles, with a focus on events and entertainment companies/clients.

EDUCATION EXPECTED: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

SOFT SKILLS

• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical skills and attention to detail.
• Ability to work collaboratively in a fast-paced environment.

TECHNICAL SKILLS

• Strategic thinker with a data-driven mindset.
• Proficient in Microsoft Office.

STRATEGY DEVELOPMENT & CAMPAIGN MANAGEMENT

• Develop and implement comprehensive marketing strategies that align with business goals and objectives across Fee For Service & Joint Venture events portfolio and relevant events.
• Identify market trends, customer needs, and competitive landscape to inform marketing strategies.
• Collaborate with senior leadership to define and execute brand positioning and messaging.
• Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, print, social media, email, and events.
• Ensure campaigns are delivered on time, within budget, and meet KPIs.

BRAND MANAGEMENT & CUSTOMER INSIGHTS

• Maintain and enhance the event and brand's image, ensuring consistency across all marketing channels and communications.
• Develop and oversee the execution of brand campaigns and initiatives.
• Utilize customer insights and data to inform marketing strategies and improve customer engagement and retention.
• Conduct market research and analyze consumer behavior to identify growth opportunities.

BUDGET, ANALYTICS & REPORTING

• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Track and report on the effectiveness of marketing spend and adjust strategies as needed.
• Analyze marketing performance data to assess the effectiveness of campaigns and strategies.
• Provide regular reports to senior management on campaign performance, ROI, and recommendations for improvement.

OTHER RESPONSIBILITIES

• Execute grade requirements according to the Delegation of Authority (DoA) while delegating tasks when appropriate.
• Ensure compliance with relevant regulatory and legal requirements, and the Company's governance structures.
• Execute requests from the reporting line within the broad scope of the roles and responsibilities of this job description.