Marketing Manager - BeFit

If you are passionate about fitness and sports and have a track record of driving marketing success in the industry, we encourage you to apply to this role.

We are seeking a highly motivated and experienced Marketing Manager to join our Fitness division. In this role, you will develop and implement Marketing & Communication Strategies in-line with the overall company objectives, to ensure the various business units achieve their short & long-term business plans. Develop the concept and the brand as per business unit requirements.

KEY RESPONSIBILITIES

1. Lead & manage the Marketing team through effective communication of company goals & objectives to ensure the Marketing plan is conveyed clearly and unambiguously and bottom-line results are performed effectively.
2. Coach & motivate the Marketing team to ensure that constant proactivity and efficiency in deliverables.
3. Manage the team members' performance through identifying strengths and weaknesses and their adherence to the company's performance management process in order to close performance gaps and support personal development.
4. Identify key business objectives and accordingly strategize short- and long-term Marketing Strategies which maximize the utilization of the Marketing budget for which the GM is responsible.
5. Re-structure the Marketing Team & create policies & procedures that are strictly adhered to, to ensure the workflow is streamlined and company standards are met.
6. Manage the Marketing Department's P&L and ensure that all forecasted budgets are met and adhered to.
7. Manage the standardization of communication tools within the business, through production quality control with the purpose of maintaining company standards and quality across all communication.

EXPERIENCE AND QUALIFICATIONS

1. Degree in Communication from a reputable English-speaking University; MBA or Equivalent Experience.
2. Minimum 7 years previous experience in marketing, brand development and digital marketing required.
3. Prior marketing experience in Fitness or Sports Goods industry is a must.
4. Thorough understanding of the GCC fitness market and key community drivers.
5. Experience in Google Analytics and Social Media Tracking tools.
6. Excellent communication skills.

WORKING ENVIRONMENT: Dubai Office