Marketing Manager - Africa

Job Description

Our Client is a large Marketing business from Europe with a Regional HO in Dubai. We are looking for a seasoned Marketing Manager from Africa to join the team in Dubai.

• Reports directly to the Regional Business Development Manager, ensuring transparency and alignment with regional business strategies.
• Defines and creates marketing strategies in collaboration with the business development team that are specific to regional needs, ensuring they align with the Company’s overall objectives.
• Manages the local marketing team, providing guidance and support to execute marketing strategies effectively. This includes setting clear goals, monitoring performance, and fostering a collaborative team environment.
• Develops and implements demand, lead-generation, and brand awareness marketing plans, including the rollout of strategic marketing campaigns. Evaluates the success of these campaigns against predefined KPIs to measure effectiveness and adjust strategies as necessary.
• Assists the Business Development functions in conducting market research in regions that require in-depth knowledge and analysis during stages of new region penetration, taking into account each country’s ethics, culture, customs, etc.
• Provides support for marketing events and exhibitions as required, ensuring a consistent and powerful brand presence.
• Works closely with the headquarters' Chief Marketing Officer (CMO) to discuss and establish yearly marketing plans, ensuring regional strategies complement global marketing objectives.
• Assists in ongoing marketing activities, supporting both the marketing team and other regional teams as necessary. Handles relevant delegated projects efficiently.
• Stays current with local and global marketing trends, especially in motion graphics, to ensure our marketing efforts are cutting-edge and effective.
• Ensures all marketing activities adhere to corporate brand guidelines, maintaining brand integrity across all regions.
• Performs any other related tasks as assigned by the Business Development Manager and/or Group Chief Marketing Officer.

Desired Candidate Profile

• Strong experience in and knowledge of marketing trends in the Africa market is essential.
• Degree in Marketing, Advertising, Communications, or a related field.
• Total of 8 to 10 years of relevant experience with at least 2 years of experience in a similar role, with a proven track record in developing and implementing effective marketing strategies.
• Solid knowledge of marketing analytics, metrics, and digital marketing skills.
• Strong project management skills, with the ability to lead multiple projects simultaneously and meet deadlines.
• Outstanding communication and interpersonal abilities, with proficiency in English (both oral and written) and French (would be an advantage).
• Highly organised with the ability to multitask and prioritise tasks effectively.
• Dynamic, target-oriented, and capable of working in an intellectually stimulating environment.